Launching the Social Media Campaign #mycalvins

Calvin Klein Underwear, which debuted in 1982 as a pioneer of designer underwear, is opening a pop-up store featuring its spring collection.

On the first floor of the two-story shop, Calvin Klein's latest men's underwear product, "Intense Power," is prominently displayed, its contrasting logo and waistband colors shining.

At the pop-up store, you can find the Intense Power line, known for its body-emphasizing fit and comfortable, easy-to-move-in stretch fabric, as well as boxer briefs, trunks, and low-rise trunks in micro and cotton stretch. Enjoy the complex details and technical fibers, pursuing ultimate comfort and breathability for a cool feel.

Calvin Klein is currently running the social media campaign "#mycalvins," where users post images of themselves wearing the company's products. The pop-up store will also encourage participation.

Customers who purchase underwear will receive an original eco-bag, and those who spend over 5,000 yen will also receive an original sports towel as a gift.

Calvin Klein Underwear Pop-Up Store
Period: Tuesday, April 21st - Monday, April 27th
Venue: ZEROBASE Omotesando
5-1-25 Minamiaoyama, Minato-ku, Tokyo
Opening Hours: 11:00 - 20:00 (Last day until 18:00)
http://info.calvinklein.com/

Naigai
Tel. 03-5822-3826