sansnom | The Latest Collection from the Lyon-Based Brand 'sansnom'

sansnom. | SANNNOM

Full-scale launch in Japan begins this season

Latest collection from sansnom., a brand based in Lyon, France

sansnom., the menswear brand by Yoann Wenger and Romain Sabatier, based in Lyon, France's second-largest city, has made its debut in Japan. Already stocked in iconic select shops across France such as PIGALLE in Paris, SUMMER STORE in Lyon, and Antic Boutik in Nice, sansnom. is a promising young brand to watch.

Text by KAJII Makoto (OPENERS)

Basketball and Football Backgrounds

Designers Yoann and Romain, both born and raised in Lyon, began creating printed T-shirts at age 16. Both over 180cm tall, the designers share a deep love for basketball and football, and their passion for sports is reflected in their work for sansnom..

sansnom. | Spring/Summer 2015 Collection

Launched in 2013 with the slogan "Start Something," sansnom. was influenced by Stéphane Ashpool of Pigalle and David Obadia of BWGH. The brand operates as a fashion label where fashion, sports, and street culture intersect, with a motto of community-based branding. Their functional and contemporary designs are highly regarded in France.

This season's lineup includes T-shirts made from organic cotton with deodorizing properties, numbered T-shirts, and hoodies featuring the brand's slogan "Start Something." Emphasizing comfort and functionality, the brand offers timeless pieces crafted from carefully selected materials sourced from across France, including cities like Marseille and Roanne, as well as from around the world.

ELIGHT Inc.
Tel. 03-6427-7744
http://www.sansnomclothing.com/