FASHION /
MEN
March 5, 2015
Pre-order Event for 100Athletic to be Held | UNITED ARROWS
UNITED ARROWS
The Brand by MMA Fighter Kaoru Uno
ONEHUNDRED ATHLETIC Pre-order Event
ONEHUNDRED ATHLETIC, the sportswear brand helmed by mixed martial artist Kaoru Uno, will hold a pre-order event for three days from Friday, March 6th to Sunday, March 8th, at UNITED ARROWS & SONS in Harajuku, Tokyo. Mr. Uno is also scheduled to make an appearance during the event.
Text by Yuzu Kuromiya
Collaboration with THE STYLIST JAPAN® and New Era®
Launched in Autumn 2010, ONEHUNDRED ATHLETIC is directed by mixed martial artist Kaoru Uno. The brand's concept is to fuse functionality, comfort, and style, enabling wearers to perform at 100% in various everyday situations. While designed as authentic training wear, the aim is to create apparel that enhances the wearer's motivation and performance, keeping daily usability in mind.
This pre-order event features a collaboration setup with THE STYLIST JAPAN®, a brand by stylist Atsushi Okubo. The collection includes a tailored jacket with a clean silhouette, slim-fit trousers, and shorts, offering a versatile set suitable for spring, summer, and autumn. The fabric used is COOLMAX® fabric, which is highly absorbent and quick-drying, with moderate stretch. The result is a ONEHUNDRED ATHLETIC setup that is comfortable to wear and provides excellent mobility for active pursuits.
Additionally, a cap has been produced in collaboration with New Era®. This is a special edition of the standard "59FIFTY®" model, made with COOLMAX® fabric. The collection also includes T-shirts accented with the brand's logo. Items are expected to be delivered in mid-June.
Kaoru Uno will be present on Friday, March 6th, and Sunday, March 8th. This offers a valuable opportunity to receive direct advice on product details and styling.
ONEHUNDRED ATHLETIC Pre-order Event
Dates: Friday, March 6th – Sunday, March 8th
Location: UNITED ARROWS & SONS (within Harajuku Main Store Men's Building)
Delivery: Scheduled for mid-June
Kaoru Uno Appearance
Times: Friday, March 6th, 4:00 PM – 8:00 PM; Sunday, March 8th, 2:00 PM – 5:00 PM
UNITED ARROWS Harajuku Main Store Men's Building
3-28-1 Jingumae, Shibuya-ku, Tokyo
Tel. 03-5413-5102
Hours: 12:00 PM – 8:00 PM (Saturdays, Sundays, and holidays 11:00 AM – 8:00 PM)
http://www.united-arrows.jp/

