First Ever Pop-Up Event at BARNEYS NEW YORK Ginza Store | ☆AYUITE☆

☆AYUITE☆

New Collection and Exclusive Items Unveiled

First POP UP Event Held at BARNEYS NEW YORK Ginza

Designer Hiroyuki Ohara's brand, ☆AYUITE☆ (Ayuiite), is known for its unique approach to clothing creation, focusing on folklore as its core concept and developing original fabrics and finishes. The brand's first-ever POP UP event will be held at BARNEYS NEW YORK Ginza starting Saturday, February 28th.

Text by KAJII Makoto (OPENERS)

Focus on the Exclusive Knit Jacket

☆AYUITE☆, meaning "the best, the most wonderful" in the Navajo language, began in the Spring/Summer 2002 season. The brand offers original collections with an American casual style that combines masculinity with an elegant atmosphere.

This event will feature the 2015 Spring/Summer collection alongside exclusive items for BARNEYS NEW YORK.

The special order item is one of AYUITE's popular knit jackets. Crafted from silk slub yarn, the piece is characterized by its unique crispness and texture, offering exceptional comfort. It's an exclusive item that truly reflects AYUITE's dedication to fabric and finish development.

☆AYUITE☆ POP UP Event
Period | Saturday, February 28, 2015 - Monday, March 16, 2015
Location | BARNEYS NEW YORK Ginza
6-8-7 Ginza, Chuo-ku, Tokyo Kōshun Building
Hours | 11:00 AM - 8:00 PM (Mon-Thu, Sun), 11:00 AM - 8:30 PM (Fri, Sat)

BARNEYS NEW YORK Customer Center
0120-137-007