Introducing "PREMIUM EXPERIENCE by UNITED ARROWS" | adidas

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adidas × UNITED ARROWS: Where Sport Meets Fashion

Introducing "PREMIUM EXPERIENCE by UNITED ARROWS"

adidas Japan and UNITED ARROWS unveil their collaborative line, "PREMIUM EXPERIENCE by UNITED ARROWS." Pre-orders begin January 29th (Thursday) exclusively on the adidas Online Shop. The collection will be available nationwide from February 6th (Friday) at select adidas directly managed and authorized stores, as well as UNITED ARROWS directly managed stores.

Text by KAJII Makoto (OPENERS)

First Collection Focuses on Golf and Rugby

The Collaboration's Theme: "PREMIUM" and "URBAN"—adidas's iconic Three Stripes, style, and technology merge with UNITED ARROWS's sensibility, birthing a new collection inspired by the refined aesthetic of classic European sportswear.

Motohisa "Poggy" KOGI of UNITED ARROWS, who oversaw the project, shared, "This collection was created with the theme of fusing adidas's authentic, quintessential identity with the traditional, high-quality style that UNITED ARROWS cherishes. While centered on sports, we've crafted a truly 'PREMIUM' lineup that evokes an urban atmosphere for those who wear it. We want people to enjoy styling that transcends a single category, whether in sports or fashion."

Second Collection, Featuring Tennis Items, Arrives Mid-April

"PREMIUM EXPERIENCE by UNITED ARROWS" enhances traditional sportswear like tennis and rugby gear, along with compression wear, with UNITED ARROWS's distinctive taste.

By merging the characteristics of both brands, the result is a collection of "minimalist designs that leverage material quality, embodying performance suitable for sports while retaining a classical feel." The second collection, primarily featuring tennis items, is scheduled for release in mid-April.

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https://shop.adidas.jp/premiumexperiencebyunitedarrows/

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