ISETAN MEN’S | Introducing the new brand, Otsuka+
FASHION / MEN
July 24, 2015

ISETAN MEN’S | Introducing the new brand, Otsuka+


ISETAN MEN’S|Isetan


Otsuka Shoe, a footwear manufacturer with a proud history and tradition in Japanese men's dress shoes.


Introducing the new brand "Otsuka+"



The first impression upon picking them up was that they felt slender and smart for their size. When I actually put them on, they fit snugly, and the spare length at the toe made the overall look elegant and sharp.──What is the answer derived from the essence of "walking comfort," the top priority for Otsuka Shoe's new brand "Otsuka+ (Otsuka Plus)," which has extensively researched Japanese feet?



Photographs by SUZUKI ShimpeiText by KAJII Makoto (OPENERS)




A New Last (Shoe Tree) Born from Bespoke Experience



The essence of walking is to land on the heel and push off with the toe. In pursuing "walking comfort," Otsuka Shoe prioritized stabilizing the heel and ensuring the movement of pushing off the ground was unimpeded.──.

The new brand, Otsuka Plus, adopts Otsuka's most evolved "new last." It creates a unique wearing comfort, different from simply narrowing the arch, through features like a heel cup that subtly differs for the left and right foot to enhance hold, and the position of the instep peak angled inward for easy foot insertion (photo below).

Furthermore, they pursued a Goodyear welted construction with improved flexibility. The cork in the sole is the same granular cork as before, offering both flexibility and a comfortable fit to the foot, but by adding slits (grooves) in the part that contacts the ground, superior flexibility is achieved.

The lining uses a soft, fibrous sheep material, typically used for hand-sewn and bespoke shoes. Considering friction and foot contact during walking, attention has been paid even to the unseen parts.


Focus on the Subtle Antique Finish






The leather is a proprietary hand-craft material jointly developed by the tanner and Otsuka Shoe. Italian dyes are blended into unique colors, and a combination of artisanal hand-finishing and spray finishing, along with shading, creates a three-dimensional effect. The delicate color gradation enhances their appeal.

Otsuka Plus possesses an elegant "face" suitable not only for business but also for weekend casual wear and parties. The beautiful gradation enhances one's mood.

"Otsuka+"
http://www.otsuka-shoe.com/

Isetan Shinjuku Store
Opening Hours | 10:30–20:00
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/



ISETAN MEN’S|Otsuka+ 02