Vibram Japan, the Japanese branch of Vibram, a sole manufacturer used in high-quality shoes, is holding its second POP UP event. The event runs from Friday, July 12 to Sunday, July 21, 2024.

Vibram, a shoe sole brand headquartered in Italy, is featured in high-quality footwear worldwide. The company has earned a high reputation for creating soles that perform in all environments, from daily use to outdoor adventures.

One of its services is repair and resoling. This allows users to combine their beloved shoes with Vibram soles, not only enhancing functionality but also extending their lifespan. Through the campaign "#REPAIR IF YOU CARE," Vibram encourages the reuse and customization of shoes that would otherwise be discarded.

In October 2023,its first POP UP event was held. Visitors could experience the world of Vibram, and repair and customization orders were accepted by craftsmen.

Following the success of the first event, a second POP UP event is now being held.

As with the previous event, this collaboration is with the vintage store "FRONT 11201." The venue is the "FRONT 11201 FLAGSHIP STORE," which reopened in April 2024 after renovations. Inside the store, a special booth showcasing the brand's history has been set up to allow visitors to experience the appeal of soles used in high-quality shoes worldwide and the enjoyment of shoe repair. A variety of soles with numerous designs will be on display.

For six days over the weekends, professional craftsmen will be accepting shoe repair and customization orders. Based on the design and intended use of the shoes requiring repair or resoling—whether they are dress shoes, outdoor shoes, or sports shoes—experienced craftsmen with extensive knowledge will provide optimal suggestions.

By having your favorite shoes repaired and customized with advice from a craftsman, you'll likely develop an even deeper attachment to them. Why not take this opportunity to visit and ensure they last for years to come?

Vibram x FRONT 11201 SHOES REPAIR POP-UP
Event Period: Friday, July 12 - Sunday, July 21, 2024
Venue: FRONT 11201 FLAGSHIP STORE
4-5 Motoyoyogi-cho, Shibuya-ku, Tokyo CREATEUR 1F
Business Hours:
11:30 AM - 8:30 PM (Saturdays), 11:30 AM - 8:00 PM (Sundays)
12:00 PM - 8:00 PM (Weekdays) *No regular holidays
Shoe Repair Order Reception Dates:
July 12 (Fri) 2:00 PM - 8:00 PM
July 13 (Sat) 2:00 PM - 7:00 PM
July 14 (Sun) 1:00 PM - 7:00 PM
July 19 (Fri) 2:00 PM - 8:00 PM
July 20 (Sat) 1:00 PM - 7:00 PM
July 21 (Sun) 1:00 PM - 7:00 PM

Shoe Repair Pre-booking Application Form
https://reserva.be/vibramjpevent

*Professional craftsmen will be accepting shoe repair and customization orders on the dates and times listed above.
*Each counseling session will take approximately 30 minutes.
*Please note that you may have to wait depending on the current situation.
*If you arrive more than 15 minutes late for your scheduled appointment, priority may be given to other customers, and you may have to wait.
Additionally, your counseling time may be shortened. Please understand this in advance.
*Please bring the shoes you wish to have repaired on the day.
*A maximum of two pairs of shoes can be repaired per person during the event period.
*Repair costs will vary depending on the shoes brought in. An estimate will be provided during the counseling session.
*Payment is online only (various credit cards, e-money, some QR code payments).
*Shoe repairs will take approximately 4 to 6 weeks to complete (may vary depending on the condition of the item and the requested service).
Please allow this time for completion. Thank you for your understanding.
*Repaired shoes will be delivered via shipping (cash on delivery).
*There is no dedicated parking at the event venue. If arriving by car, please use a nearby coin parking lot.
*If the maximum capacity is reached, reception may close early. Thank you for your understanding.

Vibram
A brand that provides high-performance rubber soles for sports, outdoor, athleisure, safety, dress, and casual footwear. Founded in Northern Italy in 1937, Vibram revolutionized the outdoor industry with the development of the Carrarmato "tank sole," which transformed mountaineering worldwide. Today, Vibram continues to supply top-quality soles to leading footwear brands globally.
The Japan-exclusive website "Vibram-ism"
Vibram Japan Official Instagram @vibram_japan

FRONT 11201
A vintage store originating from Brooklyn, New York. It opened its first store in Japan in Yoyogi-Uehara in 2021, followed by a second store in Kamiyama-cho, Shibuya, in November 2022. Featured in various media, it's a shop currently attracting attention in the industry among young vintage enthusiasts, stylists, and celebrities. They have also held POP UP events at Isetan Shinjuku, Shibuya Parco, and Shinjuku NEWoMan.
Instagram: @front_11201