FASHION /
MEN
December 16, 2014
VAPORIZE | First Solo Store Opens on the 1st Floor of Lumine Man Shibuya
VAPORIZE | First Solo Store Opens on Lumine Man Shibuya's 1st Floor
Brand Logo Renewed, Official Site Launched
First Solo Store Opens on Lumine Man Shibuya's 1st Floor
The first solo store for "VAPORIZE," a men's brand curated by James Iha, former guitarist of The Smashing Pumpkins, opened on October 23rd (Thursday) on the first floor of "Lumine Man Shibuya" in Tokyo. To commemorate the opening, a limited-edition T-shirt will be sold exclusively at the store, along with special campaigns.
Text by KAJII Makoto (OPENERS)
Official Website (http://vaporize.jp) Opens October 17th

The brand name "VAPORIZE" is derived from the Fleetwood Mac lyric "Vapor Flower," aiming for wear that sublimates fragile, ephemeral moments into fashion, and that blends into spaces and landscapes as if music were one with the air.
Through the free fusion of non-genre fashion and contemporary music, it proposes a style for the carefree, modern urban slacker who neither manipulates nor resists the flow of time.
To celebrate the shop's opening, a T-shirt will be sold, and customers who spend ¥10,000 (tax included) or more will receive an original fleece stole (limited quantity).
Additionally, from October 23rd (Thursday) to 26th (Sunday), a double point campaign will be held for BEAMS CLUB members to commemorate the opening. Double the usual points will be awarded.

The limited-edition T-shirt for the shop opening comes in three colors: white, gray, and navy (¥8,424), featuring a design composed solely of the brand logo.
With ribbing only at the neckline, it evokes the cut-and-sew garments of the 90s. This is a limited item exclusively for Lumine Man Shibuya, with all aspects from material to sewing meticulously crafted in Japan.
VAPORIZE
Opening | October 23rd (Thursday)
Business Hours | 11:00–21:00 Irregular Holidays
1-22-11 Jinnan, Shibuya-ku, Tokyo Lumine Man Shibuya 1F
Tel. 03-3770-0550
http://vaporize.jp