This Spring/Summer: Europe's Most Talked-About, High-Caliber Brand (3) ORIAN
FASHION / MEN
March 9, 2015

This Spring/Summer: Europe's Most Talked-About, High-Caliber Brand (3) ORIAN


This Spring/Summer's Hottest European Brands (3)


ORIAN
ORIAN, a leading shirt brand from Northern Italy.
DRUMOHR, a prestigious knitwear brand founded in Scotland in 1770.
LE TROYES, a jersey brand from the Champagne region of France, has officially launched in Japan this season.
Let's introduce these latest brands, each with its own unique charm.

Photo by Jamandfix




True Elegance Lies in Subtlety and Unadorned Design



ORIAN, a leading shirt brand from Northern Italy, was founded by the late Gian Gaetano Orian to pursue his ideal shirt.

He believed that true elegance was achieved by creating shirts that, by eschewing overt statements and excessive decoration, allowed the wearer's individuality to shine.

Furthermore, the founder's vision that items worn close to the skin must feel like a "second skin" continues to be meticulously upheld today, with each shirt carefully cut and sewn.

Through the fusion of traditional craftsmanship and state-of-the-art machinery, they continue to create products that are authentic yet light, reflecting the current mood. This includes their "shirt jacket" collection, launched this season, and their button-down shirts with their impeccably tailored, slim fit.

ORIAN

LE TROYES

DRUMOHR