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December 29, 2014
ÉDIFICE | "Bon Opticien par Édifice," a Pop-Up Shop Specializing in Eyewear
EDIFICE
A Pop-Up Shop Specializing in Eyewear
“BON OPTICIEN per EDIFICE” Opens at Yokohama Lumine
Select shop EDIFICE has opened a pop-up shop specializing in eyewear, “BON OPTICIEN per EDIFICE.” It will be available at Yokohama Lumine until July 16 (Wednesday).
Text by IWANAGA Morito (OPENERS)
Introducing the Private Line “At.COULEUR”
With the sun growing stronger, it's the season when demand for eyewear like sunglasses increases. Right in the midst of midsummer, EDIFICE has opened a pop-up shop for eyewear curated with its own unique taste.
The selection includes eyewear brands such as “OLIVER GOLDSMITH” and “LINDA FARROW,” offering a wide lineup. Among them, the new arrivals from EDIFICE's private line “At.COULEUR” are particularly noteworthy.
Launched in Spring/Summer 2014, At.COULEUR derives its name from a coined term merging Atelier (workshop) and Couleur (individuality). The new sunglasses are produced entirely at a factory in Sabae City, Fukui Prefecture, renowned for its eyewear production.
The exquisite finish, including the luster from meticulous polishing and the precise joinery, is the result of the craftsmanship of artisans with outstanding skills. Furthermore, they use vibrant, hard acetate sheets from “Takiron Roland,” the only company currently producing domestically. The lenses are polarized and offer 100% UV protection, delivering eyewear with authentic specifications and excellent cost performance.
During the event, customers who purchase items at the pop-up shop will receive an eco-bag featuring a logo design newly drawn by YUSUKE KANEKO. This is a limited quantity offer and will end once supplies run out, so be sure to check it out.
BON OPTICIEN per EDIFICE
Period: Friday, June 27 – Wednesday, July 16
Location: Lumine Yokohama Store, 1F
2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa
Brands Featured: At.COULEUR, OLIVER GOLDSMITH, LINDA FARROW,
MOSCOT, OLIVER PEOPLE (200-250 styles total)
Customers who purchase items will receive a novelty eco-bag as a gift (limited quantity, ends when supplies run out)
Le Dome EDIFICE Lumine Yokohama
Tel. 045-450-6838

