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December 25, 2014
HANES Brands Inc | Brazilian underwear brand "ZORBA" lands in Japan for the first time
HANES Brands Inc | HANES BRANDS JAPAN
Brazil's No.1 Underwear Brand Makes Its Japanese Debut
Cheer on the World Cup in ZORBA!
From HANES Brands Japan comes "ZORBA," the No.1 brand in the Brazilian underwear market. Featuring a flattering, shorter rise and a unique new pattern for a comfortable, all-around hold, the brand makes its Japanese debut with designs inspired by Latin America, a hub for cutting-edge fashion.
Text by KAJII Makoto (OPENERS)
High-Quality Materials and Unique Style Proposals
The store's first Brazil Fair, held until May 6th at Isetan ShinjukuAbraços do Brasil (Hugs of Brazil)"ZORBA" also garnered popularity. Since its birth in 1944, it has been the most beloved underwear brand for Brazilian men.
The brand's fashion appeal comes from its unique three-dimensional pattern, which provides a sense of hold in the crotch and hip area, and its beautiful silhouette with a lower rise. This is fused with the playfulness, passion, and bold yet delicate attention to detail characteristic of Brazil, unbound by existing styles, and developed under the theme of "The Soul of Brazil."
Sophisticated design, comfortable feel against the skin, and a fit that moves with your muscles──Its soft comfort is exceptional. Furthermore, the unique graphics offer a sense of fun that can't be found elsewhere.
For the Spring/Summer 2014 season, the lineup features designs themed around Brazil's urban, modern style, as well as the Brazilian spirit of "natural vitality," "openness," and "passion."


