valveat 81 | Ann Demeulemeester's First Pop-Up Shop
FASHION / MEN
November 25, 2014

valveat 81 | Ann Demeulemeester's First Pop-Up Shop


valveat 81


A lineup of floral 2014 Spring/Summer collection pieces.


ANN DEMEULEMEESTER's First Pop-Up Shop



From Friday, March 21st, the select shop "valveat 81" in Aoyama, which offers high fashion, will host the first pop-up shop for "ANN DEMEULEMEESTER."



Text by KAJII Makoto (OPENERS)




Special Gifts for Purchasers During the Event



Born in Belgium and a graduate of the Royal Academy of Fine Arts Antwerp, Ann Demeulemeester has been presenting her unique worldview for over 25 years since the debut of her first collection in 1987.




valveat 81|ANN DEMEULEMEESTER 02

The latest menswear collection draws inspiration from the Impressionist French painter Claude Monet, featuring art nouveau-inspired floral patterns. Designs resembling wisteria vines cascading down the body are expressed through flocking and prints, creating a poetic atmosphere.

While primarily in black and white, the color palette expands to include violet, pink, and red. The collection also incorporates spring elements with shoes adorned with wisteria flowers in yellow and pink. Humor is added through the bold use of stripes and denim, resulting in a romantic collection.

Meanwhile, the womenswear collection is energetic and modern, inspired by the image of an inherently eccentric woman. The color palette consists of black, white, red, and nude, with extensive use of tulle featuring stripes and flocking patterns reminiscent of nature. It is a beautiful collection that blends shapes, textures, and colors in a natural mix.

During the pop-up shop period, special gifts will be available for customers who purchase items totaling over 50,000 yen.




ANN DEMEULEMEESTER POP-UP SHOP
Period | Friday, March 21 - Sunday, March 30
Location | valveat 81
4-21-26 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-6406-0252
Business Hours | 12:00 - 20:00
http://www.valveat81.com/

ANN DEMEULEMEESTER
http://www.anndemeulemeester.be/