A Unique Designer Who Studied Under Photographer Bruce Weber

Thaddeus O'Neil proposes a new 'surf chic,' inspired by the discipline of the ocean and the sound of waves, as premium playwear.

After completing his philosophy degree, designer Thaddeus O'Neil traveled the world, engaging in creative pursuits such as writing, photography, and fine arts. Profoundly influenced by local spirits and lifestyles across various regions, he gradually developed his own unique philosophy on fashion. His refined sensibility led him to question, "Where does the essence of luxury lie?"

His answer is reflected in every item of his collection. His belief, "Clothing is about the comfort and feeling when you wear it," is masterfully linked to the quality of the fabric and construction.

Having also studied under photographer Bruce Weber, Thaddeus O'Neil is not just a designer but also a multifaceted artist, including photographer, poet, and novelist. To commemorate the opening of this pop-up shop, he will visit Japan, and on March 14th, from 7 PM to 10 PM, a free-entry party will be held prior to the official opening. A short film created by him will be screened inside the store.