Levi’s® RED™ | New Collection, First in Seven Years, Exclusively at United Arrows
FASHION / MEN
January 7, 2015

Levi’s® RED™ | New Collection, First in Seven Years, Exclusively at United Arrows


Levi’s® RED™|Levi’s® Red


Available exclusively at United Arrows in Japan


Levi’s® Red™ Announces New Collection After Seven Years


United Arrows will be carrying the new “Levi’s®RED™ (Levi’s®Red™)” 2014 collection, “Lined RED.” This collection, released in limited stores worldwide, will be available exclusively at United Arrows in Asia. The release date is Saturday, March 15th.



Text by IWANAGA Morito (OPENERS)


A Unique Collection Focused on Lining


Levi’s® Red™ was launched in 1999 as a premium line collection within the Levi’s® brand. It reinterpreted and evolved the brand’s iconic 5-pocket jeans, seeking new styles and aesthetics. This experimental collection is comprised of exquisite items crafted with the utmost technical skill through complex manufacturing processes. The collection is released irregularly and is only available in select, special shops worldwide. It is also one of the most sought-after collector's items in recent Levi’s® history.

Levi’s RED | Levi’s Red 02

Levi’s RED | Levi’s Red 03

Levi’s RED | Levi’s Red 04



The 2014 “Lined RED” collection marks the first release since 2007. Inspired by the wool blanket linings found in denim goods from the early 1870s, this collection was created. The items, born from various experimental processes, strike a delicate balance between durability and refinement. While focusing on the lining, the playful details in comfort and construction, along with the distinctive silhouettes, showcase this as an innovative series that shapes the future of Levi’s®.®


Each Finished Item Has a Unique Appearance



The loose silhouette patterns are based on Levi’s® early models from the 1870s and 1880s, when workers in the American West wore waist overalls.®Many details, such as the scoop pockets and back pockets, are inherited from the “Duck & Denim” models released in 1873 and 1874.


Levi’s RED | Levi’s Red 05

Levi’s RED | Levi’s Red 06

Levi’s RED | Levi’s Red 07

Levi’s RED | Levi’s Red 08



The denim items feature linings of indigo-dyed cotton silk and lightweight cotton flannel batting. The copper rivets are the same size as those on the original 501®.®The shank buttons are made of dark gunmetal coated with smoke-white resin. The oversized cotton back patch is inspired by past Levi’s® kids' sizes.®Each indigo-dyed component is washed separately, and the resulting items are all unique.


While most items are unisex, the women's lineup, including the rainbow skirt and ladybird jacket, is also noteworthy. Furthermore, the only United Arrows stores in Asia scheduled to carry Levi’s® Red™ this season are:®United Arrows Harajuku Main Store Men's Building, Sapporo, and Kumamoto.


Levi’s® RED™ “Lined RED”
Release Date | Saturday, March 15th
Participating Stores | United Arrows Harajuku Main Store Men's Building Tel. 03-3479-8180
United Arrows Sapporo Store Tel. 011-218-6001
United Arrows Kumamoto Store Tel. 096-311-7745
*Simultaneous release at all three stores