UNITED ARROWS | Early Sale of
FASHION / MEN
April 3, 2015

UNITED ARROWS | Early Sale of


UNITED ARROWS


Also held at "Continuer," a select eyewear shop in Ebisu!


"EYEVAN 7285" 2nd Collection Pre-sale Event



About 40 years ago, "EYEVAN," an eyewear brand born in Japan as "glasses to wear," garnered global attention.Announced in May this year as a new linethe "EYEVAN 7285" 2nd Collection pre-sale event will be held ahead of the rest of the world from Saturday, November 30th, at UNITED ARROWS HARAJUKU Main Store Men's Building and Continuer in Ebisu.

Text by KAJII Makoto (OPENERS)





Craftsmanship Passed Down, Meticulous Detail,
The "EYEVAN 7285" Collection, Focused on Size Balance



In 1972, VAN Jacket, led by Mr. Kensuke Ishizu, and Yamamoto Kogaku (formerly Yamamoto Spectacle Lens Manufacturing), which primarily produced dust-proof eyewear, jointly established the original eyewear brand "EYEVAN." All planning, design, and manufacturing were done in Japan, and the brand actively exhibited at international trade shows, earning high acclaim. It was featured in The New York Times at the time, and was loved by Hollywood celebrities, attracting global attention.

"EYEVAN," which started with 27 types and 42 variations, gained overwhelming support from the younger generation at the time. Not only were the products highly refined, but the stylish brand books, playful novelties, and innovative promotions like TV commercials also garnered significant attention.



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"EYEVAN 7285," launched in May this year, is based on the designs and manufacturing methods of the "EYEVAN CRAFT" series, where artisans of the time expressed what they truly wanted to create using the finest techniques, and was born from the disassembly and reconstruction of parts. It began with 11 types and 46 variations, and is now available at select eyewear stores and fashion boutiques both domestically and internationally.

For the 2nd Collection, a unique "EYEVAN" manufacturing method developed in the 1980s, where acetate material is partially layered on the bridge, temple, and temple parts, was used. The collection features the only full-rim plastic frame of the 2nd collection, models based on the "OF-15" manufactured in the 1980s, and unique models with shapes resembling pilot goggles fitted into metal frames.



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"EYEVAN 7285" 2nd Collection Pre-sale Event
Venue: UNITED ARROWS HARAJUKU Main Store Men's Building

3-28-1 Jingumae, Shibuya-ku, Tokyo
Period: Saturday, November 30, 2013 - Monday, December 16, 2013
Hours: Weekdays 12:00-20:00, Saturdays, Sundays, and Holidays 11:00-20:00
Tel. 03-3479-8180
Venue: Continuer
CALM Ebisu 1F, 2-9-2 Ebisu-minami, Shibuya-ku, Tokyo
Period: Saturday, November 30, 2013 –
Hours: 12:00-21:00 (Closed Wednesdays in December) *Closed every Wednesday from January onwards.
Tel. 03-3792-8978




EYEVAN
http://eyevan7285.com/