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January 28, 2015
Desigual | "Come to the Store Half-Naked" Campaign Finally Launches in Japan!
Desigual
What is the "Seminaked Party by Desigual," the casual brand from Spain?
The "come half-naked" campaign finally arrives in Japan!
Come in swimwear, leave in Desigual──Desigual, which opened its flagship store along Tokyo's Meiji Dori in Harajuku late last year,flagship storewill finally hold its "come half-naked" campaign on Saturday, June 22nd.
Text by KAJII Makoto (OPENERS)
Limited to the first 100 people!
Desigual, meaning "unlike" in Spanish, is a fashion brand from Barcelona, Spain, with a presence in over 80 countries. It is known for its unique promotional strategies, such as kiss parties where couples are encouraged to kiss, and campaigns like this one where customers come in swimwear and receive free clothing.
The "Seminaked Party by Desigual" is a "seminaked" campaign that has previously been held at Desigual stores in Barcelona, Paris, and New York. This event will finally take place in Japan.
"Seminaked Party by Desigual"
Date & Time: Saturday, June 22, 2013, 10:00 AM start / Participant registration from 9:00 AM
Location: Desigual Tokyo Harajuku
6-10-8 Jingumae, Shibuya-ku, Tokyo, Winbel Plaza Harajuku
Map: http://goo.gl/maps/6RCKX
*Event participation is limited to individuals aged 18 and over.
Event Official SNS Page
YouTube: http://dsgl.me/seminakedpressJP
Facebook: http://dsgl.me/seminakedFBpressJP
Desigual
http://www.desigual.com/ja_JP