FASHION /
MEN
May 13, 2015
UNITED ARROWS | Early Release Event for This Spring's Debut Eyewear 'EYEVAN 7285'
UNITED ARROWS
At UNITED ARROWS HARAJUKU FOR MEN, starting May 25 (Sat.)
Pre-launch event for new line "EYEVAN 7285", debuting this spring
"EYEVAN 7285" is an eyewear brand that embodies contemporary Japan, a global fashion hub, while inheriting the craftsmanship that has been passed down since the 1970s. From Saturday, May 25th to Tuesday, June 11th, UNITED ARROWS HARAJUKU FOR MEN will host a pre-launch event for "EYEVAN 7285".
Text by KAJII Makoto (OPENERS)
Do you know the brand "EYEVAN"?
"EYEVAN", a domestic eyewear brand, began in 1972, about 40 years ago, in partnership with Van Jacket, with the concept of "glasses to wear."

At the time, glasses were primarily seen as medical aids, with the exception of some sunglasses. However, "EYEVAN" quickly incorporated the fashion elements of Van Jacket, actively exhibited at international trade shows, and received high praise from buyers worldwide. It was featured in The New York Times and favored by Hollywood celebrities, garnering global attention.
Among these, the series known as "EYEVAN CRAFT" represented what the artisans of the time truly wanted to create using their finest techniques. This new line, "EYEVAN 7285," launching this spring, is a deconstruction and reconstruction of the parts and designs from this series.
"EYEVAN 7285," with its perfect size balance transcending genre and minimal design that enhances personality, arrives at UNITED ARROWS HARAJUKU FOR MEN. The full lineup will be available, including rare models crafted by Japan's last remaining celluloid-rimming artisan and models featuring high-quality one-pin rivet hinges, some of which have never been released in Japan.

EYEVAN 7285 at UNITED ARROWS HARAJUKU FOR MEN Pre-launch Event
Period: Saturday, May 25, 2013 - Tuesday, June 11, 2013
Hours: Weekdays 12:00 - 20:00, Saturdays, Sundays, and Holidays 11:00 - 20:00
Location: UNITED ARROWS HARAJUKU FOR MEN
3-28-1 Jingumae, Shibuya-ku, Tokyo
Tel. 03-3479-8180
EYEVAN
http://eyevan7285.com/