Levi’s® Vintage Clothing | Hot Rod Event at Daikanyama T-Site

Levi’s® Vintage Clothing

Collaboration with Von Franco, an artist renowned for his “monster” artwork!

“Levi’s® Vintage Clothing” Hot Rod Event

Levi’s® Vintage Clothing (LVC) is an authentic total brand that meticulously recreates the fit, fabric, and characteristics of each era, based on Levi’s® archives carefully preserved since the 1870s. From April 28 (Sun) to April 30 (Tue), an event celebrating Hot Rod culture will be held on the first floor of Building 2 at Daikanyama T-Site.

Text by KAJII Makoto (OPENERS)

Hot Rod vehicles also on display outdoors

“Hot Rod” is a term that began to be used in California in the 1930s to describe cars customized for straight-line racing and fitted with larger engines. Later, the focus expanded beyond just speed to include the design of the car body.

At that time, artists who painted airbrushed art onto hot rod bodies began applying their skills to sweatshirts and T-shirts. While Von Dutch and ED ‘Big Daddy’ Roth became hugely popular, Von Franco, in particular, gained fame for his peculiar yet captivating “monster” artwork.

This time, Levi’s® Vintage Clothing has collaborated with the legendary Von Franco. A selection of the world's 35 limited-edition sweatshirts from the 1950s Levi’s® Vintage Clothing collection, each adorned with Von Franco’s monster illustrations, will be exhibited at Daikanyama T-Site.

Additionally, customers who purchase a product at T-Site will receive a catalog featuring all of the world's 35 limited-edition artworks, with a limit of 100 catalogs per day, available at the register in the car section on the first floor of Building 2.

Hot Rod Exhibition Event
Period | April 28 (Sun) – April 30 (Tue), 2013
Venue | Daikanyama T-Site Building 2, 1F
Old Yamate Street side gallery space

Levi’s® Vintage Clothing
http://www.levisvintageclothing.com/