HANKYU MEN’S TOKYO | Hankyu Men's Osaka's 5th Anniversary Special Project: "Buyers Discuss the Appeal of 5th Anniversary Limited Edition Items"

HANKYU MEN’S TOKYO | Hankyu Men's Tokyo

Hankyu Men's Osaka 5th Anniversary Special Talk

Buyers Discuss the Appeal of 5th Anniversary Limited Items

Hankyu Men's Osaka launched five years ago with an overwhelming selection, featuring the world's first and Japan's first men's concept shops. Hankyu Men's Tokyo was born two years ago, targeting jet-setters with the world as their stage. To further enhance the appeal of both stores,Anniversary Limited Itemsbuyers Masanori Nishimura and Seijiro Hoshika, who went to great lengths to make them a reality, share their insights.

Text by Makoto KAJII (OPENERS)

Discussing This Season's Trend Tendencies

The job of a buyer involves thinking about new approaches to fashion through interactions with numerous designers during business trips and buying expeditions in fashion capitals like Paris, Milan, New York, and Tokyo, and then feeding that knowledge and experience back into creating better stores. In addition to regular duties, ordering anniversary products, especially limited items, carries significant responsibility.

Seijiro HoshikaThe 2013 Spring/Summer season, which is now truly beginning, features three major trends: 'Classic,' continuing from the previous season, along with 'Sports' and 'Resort.' In the classic realm, we're seeing the rise of looks that are extremely light, with a sharp, refined image centered on tailored jackets, exemplified by brands like Lanvin and Dior.

Masanori NishimuraRegarding sports, there's a wide variety of variations and tastes, from the minimal sports looks presented by Prada to the youthful sports looks from brands like Carven.

HoshikaFor resort wear, a Spring/Summer staple, we're seeing many proposals featuring prints like the floral prints seen at Gucci for bright resort styles, and looks with a native impression from brands like Bottega Veneta, focusing on patterns, materials, and styling. Additionally, following the ongoing trend of oversized shirts, cut-and-sew items, and shorts, we can also expect printed shirts this season.

What Constitutes "Items with Captivating Appeal"?

NishimuraTo commemorate the 5th anniversary of Hankyu Men's Osaka, we are focusing on "5 items": a leather blouson, shirt, denim, bag, and shoes. Under the theme "LIGHT & SHADE," we've emphasized the contrast between light and dark colors. Buyers have traveled extensively, both domestically and internationally, to negotiate and select these items, each representing a brand's interpretation of "light and shade." These are truly spirited pieces. Furthermore, other 5th-anniversary limited items are also not to be missed.

HoshikaWhile black is prevalent in men's fashion, by offering light-colored items alongside it, we aim to convey the joy of styling, fresh layering possibilities, and unique coordinations, thereby communicating the further excitement of men's fashion to our customers.

Hankyu Men's: Present, Past, and Future

NishimuraHankyu Men's Osaka debuted five years ago, making a significant impact with its overwhelming selection of the world's first and Japan's first men's concept shops, the creation of the independently curated "Garage D.Edit" and "QUADROPHENIA" by stylist Tsuyoshi Noguchi, the introduction of the world's first Tom Ford store, and the first men's boutique by Louis Vuitton. It has since become a hub for transmitting cutting-edge global fashion, beloved by many fashion-conscious men.

HoshikaHankyu Men's Tokyo, established two years ago, targets jet-setters with the world as their stage. It features standalone concept boutiques for luxury luggage, small leather goods, and accessories on the first floor. Recreating the store design of its New York counterpart, it houses the Thom Browne shop, the world's first Fendi full men's line shop, and the world's first RRL shop-in-shop, leading the global men's fashion scene with its unique floor layout.

NishimuraOsaka and Tokyo will continue to serve as bases for rapidly disseminating the latest domestic and international men's fashion. We aim to strengthen our product selection, expand our market share in men's fashion, and create spaces that offer customers new values and enjoyment through original fashion proposals.

HoshikaThe name change from "Hankyu Department Store Men's Building" to "Hankyu Men's Osaka" has made it easier to enhance the "Hankyu Men's" brand power. We want more men to discover and experience Hankyu Men's, so please enjoy our 5th-anniversary celebration.

→ Limited items from international brands will be available

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