Adidas's Heritage Fuses with Cutting-Edge Technology

Yosuke Aizawa states, "First, design. Second, practicality. Third, technology." Since founding "White Mountaineering" in 2006, he has focused on design, practicality, and technology, operating from Tokyo. Known for his outdoor-inspired collections, he has successively released menswear collections that emphasize fabric, tailoring, and technical details.

This creative spirit is also evident in the collection with adidas Originals. The first release, "DROP1," of the "adidas Originals by White Mountaineering" full collection features apparel with futuristic silhouettes, utilizing materials like GORE-TEX and a blend of cotton and nylon. The result is classic sportswear that merges edgy functionality with Adidas's heritage.


Examining the individual items, from outerwear like windbreakers to staples such as T-shirts and sweatpants, White Mountaineering's signature approach to functionality and fashion is brilliantly expressed through three-dimensional tailoring and delicate color palettes.

Footwear, also in cool-toned colors like the apparel, incorporates a unified design approach across Adidas's wide range, from historical masterpieces to the latest models. Premium details are applied within a simple color scheme.

This collection sees Adidas Originals' iconic pieces reborn with entirely new designs under Aizawa's direction. It's a truly unique style where the philosophies of both brands are masterfully blended.

Furthermore, "DROP1" will be available for a limited time exclusively at two locations: the adidas Originals Flagship Store Tokyo and Isetan Shinjuku Men's Building, starting Wednesday, February 17th, ahead of the rest of the world. From Saturday, February 27th, it will be sold at adidas Originals shops, the adidas online store (http://shop.adidas.jp/originals/whitemountaineering/), White Mountaineering Daikanyama, White Mountaineering Isetan Shinjuku, select White Mountaineering retailers, and Billy's ENT.

adidas Originals by White Mountaineering
2016SS Collection "DROP1"
Release Date (Worldwide Exclusive Launch) | Wednesday, February 17, 2016
Participating Stores | adidas Originals Flagship Store Tokyo, Isetan Shinjuku Men's Building 1F Promotion Space
*Until Friday, February 26, the worldwide exclusive launch will be available only at the two stores above.

Release Date (General) | Saturday, February 27
Participating Stores | adidas Originals Shops, adidas Online Store (http://shop.adidas.jp/originals/whitemountaineering/), White Mountaineering Daikanyama, White Mountaineering Isetan Shinjuku, Select White Mountaineering Retailers, Billy's ENT

Collection Details
http://adidas.jp/lookbook/originals/2016ss/whitemountaineering/