FASHION /
MEN
August 3, 2015
Introducing coveted items I’m reluctant to share | BARNEYS NEW YORK
BARNEYS NEW YORK
Barneys New York's First Men's Event for 25th Anniversary
August: 5 Buyers and 2 Press Members Sell "Items I Truly Want"
This autumn, BARNEYS NEW YORK will celebrate its 25th anniversary in Japan with a series of events held over three months from August to October. In August, under the theme "BUYER'S EYE," Barneys New York buyers and press, who travel the world, will present carefully selected items they personally desire, based on the concept of "things I truly want from the bottom of my heart." They will visit five stores—Shinjuku, Yokohama, Ginza, Kobe, and Fukuoka—on weekends throughout August. Keep an eye out for rare pieces rarely seen in stores.
Text by KAJII Makoto (OPENERS)
Introducing Items I'm Almost Too Attached to Share!?
This includes the introduction of vintage domestic watches, custom orders for suits and jackets with buyers taking measurements using rare vintage fabrics, and sales of original limited-edition T-shirts.—"BUYER'S EYE – MY VERY PERSONAL SELECTION –" kicks off on August 1st (Sat) and 2nd (Sun) at Barneys New York Yokohama. This event features five buyers and two press members who have personally selected and purchased items, and who will then travel to each store every weekend to sell them directly.
Rare Items and Exclusive Experiences
Buyer Kurashina will showcase domestic watches, from rare models of SEIKO not released in Japan to vintage pieces. "While Japanese watch manufacturers are highly regarded globally for their quality, functionality, and design, avant-garde and cutting-edge designs are not actively sold in the Japanese market. Through BUYER'S EYE, we will introduce these rare overseas models," he explains enthusiastically.
Buyer Mikoshima will present hats that were a showstopper, drawing 1,000 attendees at Pitti Uomo. "I'll be introducing 'Léonard P. Frank,' an authentic hat brand that balances trendiness with artisanal craftsmanship. The designer, Léonard, who started his career by remaking hats, will himself visit the Ginza store during the event to help each customer find their perfect hat," says Mikoshima.
Introducing Items I Adore and Cherish
PR representative Nakano expresses her passion for "Sky Blue Hawk" through a T-shirt. "We've created a collaboration T-shirt with 'Sky Blue Hawk,' the Indian jewelry brand familiar to our Barneys New York XO brand, and 'CAL O LINE,' a popular brand based on Southwestern culture. We will also offer a wide selection of new silver bangles and pendant heads from Sky Blue Hawk," she says.
Following the limited edition CD for the Ginza store's 10th anniversary, PR representative Yano is once again collaborating with "Tower Records." "We're developing limited products with Tower Records, known for 'NO MUSIC, NO LIFE.,' under the theme of 'collaboration between music and fashion.' We will hand-print T-shirts and 'Chrome' messenger bags with pop illustrations of legendary rock artists by the acclaimed illustrator Yu Nagaba!" she conveys.
Special Shopping in Party Style
Buyer Takahashi proposes, for all lovers of tailored items, "We have sourced rare fabrics with a substantial quality that cannot be reproduced today, such as those made on old looms in Britain, and deadstock fabrics with unusual patterns, through our unique channels. These fabrics will be tailored to your measurements using the best modern techniques and contemporary silhouettes."
In addition to conveying the charm of each selected item, the first 50 customers to purchase an item each day will receive a limited-edition pocket square featuring an illustration by Yu Nagaba. Furthermore, every Saturday, drinks and finger foods will be served, allowing guests to view the items in a party atmosphere. Enjoy a special Barneys New York shopping experience alongside these uniquely curated selections.
"BUYER'S EYE – MY VERY PERSONAL SELECTION –"
Event Period | Held for two days at each store
August 1st (Sat) & 2nd (Sun) Barneys New York Yokohama, 6F
August 8th (Sat) & 9th (Sun) Barneys New York Shinjuku, 9F
August 15th (Sat) & 16th (Sun) Barneys New York Fukuoka, B1F
August 22nd (Sat) & 23rd (Sun) Barneys New York Kobe, B1F
August 29th (Sat) & 30th (Sun) Barneys New York Ginza, B1F
From August 1st (Sat) | Also available partially on the online store
Drinks & Finger Food Service
August 1st (Sat) 3:00 PM - 6:00 PM Yokohama Store, 6F
August 8th (Sat) 3:00 PM - 6:00 PM Shinjuku Store, 9F
August 15th (Sat) 3:00 PM - 6:00 PM Fukuoka Store, B1F
August 22nd (Sat) 3:00 PM - 6:00 PM Kobe Store, B1F
August 29th (Sat) 3:00 PM - 6:00 PM Ginza Store, B1F
SPECIAL DJ PLAY by SACRA
August 8th (Sat) 3:00 PM - 6:00 PM Shinjuku Store, 9F
*Please note that gifts are available on a first-come, first-served basis and will end once supplies are depleted.
*Store visit schedules and event details are subject to change without notice. Thank you for your understanding.
Inquiries
Barneys New York Customer Center
0120-137-007(Reception hours 11:00 AM - 8:00 PM, excluding New Year's Day)
http://www.barneys.co.jp/





