Product Concept: "BIRTHDAY DINNER"

Asics Tiger, the third brand of the Asics Corporation following Asics and Onitsuka Tiger, launched the "GEL-LYTE" series of running shoes, featuring shock-absorbing materials and thick soles, in 1990. These running shoes, characterized by their split tongue, were lightweight and offered excellent cushioning, gaining popularity both domestically and internationally for their functionality and design.


This 25th anniversary model, "GEL-LYTE III 25th ANNIVERSARY," is an updated version based on the performance shoes of that era. While retaining the silhouette of the time, it enhances its presence through unique material choices and colorways.

The product concept is "BIRTHDAY DINNER," creating a shoe that evokes a celebratory dinner for its 25th anniversary. The overall color is the white of tableware imagined for a dinner scene, with the silver of cutlery incorporated into details like the embroidery on the heel.


Furthermore, the use of premium leather with a substantial feel for the upper material adds a touch of high-class impression. It's also worth noting that the product visuals are styled to match the "BIRTHDAY DINNER" theme.



ASICS Tiger×atmos
"GEL-LYTE III 25th ANNIVERSARY"
Release Date | Saturday, July 25, 2015
Price | ¥19,980
Color | WHITE / WHITE