FASHION /
FEATURES
December 17, 2014
18th Installment: JOURNAL STANDARD | The Current State of NY Style
JOURNAL STANDARD
A Shop Pursuing the Essence of Selection
New Classics Begin at JOURNAL STANDARD Omotesando
JOURNAL STANDARD Omotesando curates brands that have already become classics, as well as those poised for widespread recognition and enduring appeal from around the globe. With a concept of “an antenna shop exploring new standards,” the store offers many items exclusively available there. This series will delve into the allure of JOURNAL STANDARD Omotesando.
Photographs by JAMANDFIXStyling by ISSEI INADAText by EIZABURO TOMIYAMA
A Rock-Infused, Sexy, and Modern Denim Brand
R13
WOMENS
The NY-based brand R13 has become indispensable for JOURNAL STANDARD in completing an edgy, sophisticated casual look for women.
Drawing strong inspiration from American rock spirit, the brand embodies a woman who is naturally cool on the outside but passionate and overflowing with creativity within. Consequently, many of its designs are contemporary and avant-garde.
Its popularity stems not only from its excellent designs but also from the soft feel of fabrics sourced from Italy and Turkey. Furthermore, meticulous attention to detail, from fading and processing to stitching, imbues each item with a vintage charm. Incorporating just one R13 piece into an outfit effortlessly creates a relaxed yet cool persona. Its powerful aesthetic complements clean styling, leading to a growing base of repeat customers.
The brand has introduced various models tailored to different styles, including the "Skinny," a modern take on the classic fit; the "Low Skinny," blending boyishness with sexiness; the "Slouch Skinny," a boyfriend fit; the more avant-garde "Crossover"; the leg-flattering "Hose"; and the "Zip Skinny" with side zippers. We highly recommend these to women seeking stimulation beyond basic denim.
Casual Wear with Rich Texture, Crafted in the USA
8.15
Based on authentic men's casual wear, this brand meticulously reflects its unique philosophy, even in details like deliberately loose stitching, with a commitment to American manufacturing.
The designer draws inspiration from vintage items in their personal collection and pieces they've worn over the years, as well as from the styles of people observed in daily life in New York.
MENS
The brand name "8.15" originates from the day World War II ended, also symbolizing the birth of a new generation. August 15th also marks the first day of the 1969 Woodstock Festival. The brand carries a message of a new era of peace dawning. With its nostalgic, textured fabrics reminiscent of vintage clothing and its atmospheric silhouettes, the collection offers items designed for enduring appeal, transcending fleeting trends.
JOURNAL STANDARD Omotesando
Hours: 11:00–20:00
Tel. 03-6418-7961 (Mens)
Tel. 03-6418-7958 (Womens)
http://journal-standard.jp/
JOURNAL STANDARD Omotesando Official Instagram
http://instagram.com/jsomotesando
JOURNAL STANDARD Official Facebook
https://www.facebook.com/JOURNALSTANDARD.JP