Issue 17: Faherty Brand's Autumnal Surf Style
FASHION / FEATURES
December 25, 2014

Issue 17: Faherty Brand's Autumnal Surf Style


JOURNAL STANDARD


A Shop Pursuing the Essence of Selection


New Classics from JOURNAL STANDARD Omotesando



JOURNAL STANDARD Omotesando selects brands from around the world that are already classics, as well as those that are likely to become widely recognized and loved for a long time to come. With a concept of "an antenna shop exploring new standards," the store offers many items that can only be found there. This series will introduce the charm of JOURNAL STANDARD Omotesando.



Photographs by JAMANDFIXStyling by INADA IsseiText by TOMIYAMA Eizaburo




This Autumn, a POP-UP IN STORE Appears Again at JOURNAL STANDARD Omotesando



FAHERTY BRAND

FAHERTY BRANDThe brand's greatest feature is its foundation in basic American casual wear, combined with a focus on materials like organic cotton and indigo dyeing, resulting in many items with a comfortable, natural feel. The designer, who previously worked on RRL for Ralph Lauren and is a surfer like his twin brother, makes "surf, sea, and ecology" the brand's major themes.



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MENS
A hoodie featuring an all-over native pattern. While incorporating classic details like cat's eye buttons, it offers a soft feel and exceptional comfort.


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MENS
A richly textured shirt with indigo dyeing. The terry lining is soft against the skin, and its substantial weight allows it to be worn like a shirt jacket.


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WOMENS
An M-65 parka-style jacket with a well-balanced, small hood. It's insulated for warmth, and the front closure with both zipper and buttons provides excellent wind protection.





For the autumn and winter season, this commitment remains unwavering, offering refined, adult-oriented items that are both basic and kind to people and the planet. The collection is brimming with a surf-inspired American casual vibe, featuring items like thick work shirts perfect for casual outdoor wear and Aztec-patterned work shirts that can serve as outerwear.



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Many items are designed identically for both men and women, making them popular for unisex wear.

Cherishing high-quality basics for the long term is now a global trend. For smart adults who want to spend their weekends in a relaxed, natural state, Faherty Brand offers gentle comfort for both men and women.





And this autumn, from October 3rd (Fri) to October 15th (Wed), a POP-UP IN STORE will be held at JOURNAL STANDARD Omotesando. To celebrate the designer's visit to Japan, an event party is scheduled for the evening of October 3rd (Fri). Food and drinks will be provided, and participation is open to everyone. Additionally, customers who purchase Faherty Brand products during the period will receive a complimentary bag as a novelty item (limited quantity). We encourage you to take this opportunity to experience their high-quality items firsthand in-store.


FAHERTY BRAND POP-UP IN STORE
Dates | October 3rd (Fri) - October 15th (Wed)
Location | JOURNAL STANDARD Omotesando
Address | 6-7-1 Jingumae, Shibuya-ku, Tokyo
■The designer will attend the reception party on October 3rd (Fri) from 19:00 to 21:00.
■Novelty gifts will be presented to customers who purchase products during the period (limited quantity).

JOURNAL STANDARD Omotesando
Business Hours | 11:00 - 20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/

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