The Concept: “ALL NEW STANDARD.”

Decades have passed since the category of select shops gained widespread recognition. Today, stores are found not only in urban centers across the country but also in suburban areas and even within train stations, with expansion showing no signs of slowing. Against this backdrop, some question whether the core essence of "selection"—the very foundation of a select shop—is becoming diluted.




In this context, JOURNAL STANDARD Omotesando, which opened last September, proposes a "new standard" by reconfirming the fundamental role of a select shop under the concept of “ALL NEW STANDARD.”

Spanning three floors from basement to the second level, the store draws inspiration from the American East Coast. While retaining JOURNAL STANDARD's signature loft-like and authentic atmosphere, it presents a more sophisticated space. A key feature is the active development of shop-in-shops for carefully curated import brands. Each month, notable brands from around the world, from historic manufacturers to emerging designers, arrive.

During the era when select shops dominated the fashion landscape, the items they featured became urban staples, serving as a trusted filter. JOURNAL STANDARD Omotesando inherits this spirit, re-examining the essence of the "selection" process to establish a new guiding principle.

JOURNAL STANDARD Omotesando
6-7-1 Jingumae, Shibuya-ku, Tokyo
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
http://instagram.com/jsomotesando

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Shinsaibashi Store Reopens March 7th

The Shinsaibashi store, one of JOURNAL STANDARD's largest in the Kansai region, will reopen after renovations on Friday, March 7th. Embracing the Omotesando concept of “ALL NEW STANDARD,” it will showcase a new selection from JOURNAL STANDARD in Osaka.

JOURNAL STANDARD Shinsaibashi Store
Renovation Grand Opening: Friday, March 7th
1-3-21 Shinsaibashi-suji, Chuo-ku, Osaka
Tel. 06-6253-8032 (Men's)
Tel. 06-6253-8037 (Women's)