Enjoy Styling Without Being Bound by Rules

—What is the theme/concept for this season's 2014-15 Autumn/Winter collection?

This season's theme is "A Lumberjack's Collection." I envisioned a lumberjack living in a remote mountain cabin. Someone who lives a self-sufficient life, sporadically uses a radio with a 500-meter broadcast range, and acts as an activist, asserting their beliefs to anyone who happens to pass by.—I created this collection imagining what such a lumberjack might wear if they were alive today.

—What were the key points and what should people pay attention to in this season's lookbook shoot?

We propose styling for various situations. Whether you're slightly dressing up with a jacket or pairing a suit with sneakers, the impression changes depending on the place and context, even with the same item. I hope it serves as a hint for enjoying styling without being confined by rules.

—What are the differences in styling, silhouette, and color compared to last year's Autumn/Winter collection?

In addition to the usual base colors like gray and navy, we also used brown and white. The silhouettes are also slightly looser than last year.

—What is the key look (coordination) for this season?

It's the "lumberjack" look, wearing the suede vest shown in the photo. It's a styling of a bright, elegant flannel shirt paired with a rugged suede vest.

The Accent Color for Coordination is "Red"

—What are the key items and key colors?

The key color is red. Since many items are in dark, earthy tones, red serves as an accent within the collection.

—What "materials" did you focus on this season?

It's the brushed moleskin material used for the outerwear. It's a fabric with a good sense of weight and excellent warmth retention.

—What are your expectations for the web magazine OPENERS (http://openers.jp/)?

For us, operating in Fukuoka, media like OPENERS that broadcast nationwide are incredibly valuable. We have customers who tell us they discovered "FUJITO" through OPENERS.Available at online store "rumors"They are also carried at "rumors," so we hope those who don't have a FUJITO retailer nearby will take a look.

Major Retailers
Beauty&Youth United Arrows Shibuya Koen-dori Store, Roundabout, Three, A.I.R.AGE, rasiku, 5minutes, Less Higashikawa, Range Life, koumoe, SEED FOLKS

Directors
Tel. 092-733-3997
www.wstra.com