Blue tones coordinate to evoke the colors of the summer sea

──Did you have a theme for the 2013 summer collection?

While we didn't set a distinct theme this time either, we focused on creating items that evoke a brighter mood, similar to the spring collection.

──Could you explain a few of the key looks?

The look pairing a Western shirt with denim climbing shorts unifies in blue tones, evoking the colors of the summer sea. We're feeling a mood of muted gradients with a reduced color palette.
A navy half-sleeve polo shirt is paired with our classic "Thea" denim jeans, dressed up slightly with formal shoes. The leather footwear adds a sharp finish.

──What are the key items for this collection?

The half-sleeve polo shirt and the denim climbing shorts.

Wear items that evoke the sea, and feel like you're by the ocean

──What considerations go into the materials and design for the summer collection?

We focus on the feel against the skin to create a light wearing experience. However, we prefer using fabrics with a certain body to avoid being too flimsy. We hope they become familiar with wear and that customers enjoy their evolution over time.

──What mood does wearing this summer collection evoke?

Ideally, it makes you want to head to the sea. Since that's not always possible, wearing items that evoke the ocean, like the beach shorts, helps transport your mood there.

──There are female models featured in this collection, aren't there?

We didn't consciously design for women, but items that could be worn by women naturally emerged, so we included them in the looks. Perhaps it's also becoming more natural these days for gender to not be a barrier in styling. Personally, I like seeing women effortlessly wear men's items.

──Do you have a message for FUJITO fans?

For the summer collection, we've created more accessories than ever before. Items like bandanas and socks are easy to incorporate into your styling, and we'd be delighted if they help you feel the essence of FUJITO.

Key Retailers
Beauty & Youth United Arrows, Burnish, Roundabout (http://roundabout.to/), rumors, and others

FUJITO
Tel. 092-751-5511
www.wstra.com