Brown Bunny | Introducing Brown Bunny, offering high-quality loungewear

Brown Bunny

Proposing high-quality, enduringly loved, basic loungewear for daily wear.

Brand concept: “the Love of Life”

This spring, the brand『Brown Bunny』made its debut on the second floor of Isetan Shinjuku Men's Building, achieving strong sales. Their basic items, once worn, become indispensable, marked by their signature “heart logo.” From May 10th (Monday), “Creator's Touch,” featuring Brown Bunny among other participants, will open for a limited time on the first floor of Isetan Shinjuku Main Building – The Stage. This event gathers fashion accessories that transcend genres.

Text by OPENERSPhoto by JAMANDFIX (item)

An approach that refines details precisely because it's daily wear.

Under the theme “the Love of Life,”『Brown Bunny』began with underwear, exploring the question: “What is richness in the current era?” The brand expresses the richness that objects bring to life through comfort, beautiful silhouettes, and soft-to-the-touch materials. They aim to create products that provide a sense of relaxation to the wearer, and in turn, foster kindness towards others and the surrounding environment.

GIZA45 BORDER CREW-NECK
S/S ¥8,400

V-NECK L/S
¥7,350

GRADATION PULLOVER KNIT
¥21,000

BOXER PANTS THUNDER
¥6,300

BOXER PANTS ZEBRA
¥6,300

BOXER PANTS VELOUR
¥6,300

The concept for the Spring/Summer 2010 season is “LIGHT.” This pursuit of lightness in color, weight, and subtle seasoning, along with ease of use, results in underwear and loungewear that are unparalleled as sophisticated adult relaxation wear.

The exceptional comfort derived from meticulously calculated lines, and the high functionality that captivates the wearer, are true symbols of personal enrichment. Because these are items that directly touch the skin, and because these are times for undisturbed personal moments, one desires to be adorned with enriching pieces.

Brown Bunny
World Press Information
Tel. 03-5117-2711
10:00–18:00