Fashion
March 13, 2015
Feel the Hawaiian breeze — BAYVI
BAYVI | BAYSIX
A Breath of Hawaiian Air――
BAYVI T-Shirts
BAYVI (Bay Six) is a surf and skate brand from Hawaii that just landed in Japan this year. Its popularity was ignited by actor Kenji Sakaguchi and professional surfer Minoru Ushikoshi, who were instrumental in bringing it to Japan.
Experience Hawaii's Surf Culture
Hawaii is a peculiar place, often burdened with a stereotypical, cheap image. However, anyone who visits the islands will have their preconceptions overturned, even if their experience is limited to Waikiki, where Japanese is commonly understood.
The most striking "betrayal" of this image is the dry air. Even in the height of summer, under a strong sun, stepping into the shade offers a taste of "paradise on earth." Gazing at the serene coastline, the trivialities of an anxious daily life seem utterly insignificant.
The lineup from this brand, born in Hawaii, features items imbued with subtle messages. BAYVI is created in Hawaii by a core group of four—Ron, Leila, George, and Bruce—under "The Sixth Alliance," a collective of designers, musicians, top pros, amateur surfers, and skaters.
Incidentally, this "alliance" extends to Japan, with actor Kenji Sakaguchi playing a part.
The lettered prints and photographs on the front of the T-shirts exude a relaxed vibe, never too "posed." It's perhaps not an exaggeration to say that comfort is promised even before you touch them.
The brand name "BAYVI" likely carries the meaning of "Bay Six" (basic). Perhaps once you wear it, it becomes a staple in your wardrobe. We encourage you to discover its true essence.
