CASH CA: A New Kind of Knitwear

CASH CA: A New Kind of Knitwear
The Talent of Designer Craig Alexander

CASH CA (Kashuka) is a knitwear brand that has achieved significant sales growth in its home country of the UK, thanks to its high-quality, sophisticated cashmere knitwear. Last year, the brand made its full-scale entry into Asia, including Japan, South Korea, and China.

Cashmere Wear Crafted by Acclaimed Designer Craig Alexander

Launched in 1999, the knitwear brand CASH CA has garnered considerable attention in renowned British department stores such as Harrods, Liberty, Selfridges, and Harvey Nichols, a testament to the passion and ingenuity poured into its product creation.

Chief Designer Craig Alexander graduated with top honors from the prestigious Scottish College of Textiles in 1980 before joining John Smedley.
He succeeded in transforming traditional, conservative items into innovative pieces while simultaneously implementing effective marketing strategies for branding. During his five-year tenure, sales more than doubled, earning him an award from the British Fashion Council in 1991 for his achievements.

Subsequently, he was invited by Margaret Howell to enhance their knitwear collection. There, he increased knitwear sales tenfold within five years.
Furthermore, he continued to provide design consultancy for prominent European brands, eventually leading him to launch his own brand, CASH CA.