The Status Brand Chosen for the Engagement Announcement of Prince Charles and the Late Princess Diana

Founded in 1770 in Dumfries, southern Scotland, DRUMOHR is said to be the world's oldest knitwear brand, earning high acclaim for its commitment to the highest quality since its inception.
In 1851, it was recognized by the King of Norway at the Crystal Palace Exhibition in Oslo. When presented to the British Royal Family, they were reportedly astonished by the quality and craftsmanship of the products.

In 1981, DRUMOHR's cashmere sweater was chosen for the engagement announcement of Prince Charles and the late Princess Diana, further solidifying its reputation. Today, it remains beloved as a top-quality knitwear brand.

This season, the brand welcomes Pierangelo D'Agostin and his wife, who are highly regarded for their designs at hLam and JIL DANDER, as creative directors, launching their first collection.
Based on the couple's concept of "timeless (style that can be shared across time)," their passion to "be a bridge connecting tradition and the present" is already creating buzz, breathing new creativity into a brand with over 200 years of tradition.

Using techniques such as printing traditional patterns like Scottish tartan checks and houndstooth onto high-gauge knits, they express British modernity. Luxurious cardigans and other items showcase the brand's unwavering commitment to exceptional quality, contemporary fits, and beautiful colors, embodying the essence of this esteemed house.