A New Clutch to Satisfy a Specific Someone

“As men get older, their primary mode of transport becomes a car, and they no longer need large bags. I myself don't carry a bag on my days off. With mobile phones becoming more compact, pockets suffice,” says Kondo.

While talking with a buyer from the Isetan Shinjuku store's bag department, with whom he has a close relationship, Kondo was told that while there is a persistent demand for clutch bags, there are no designs that overturn the conventional image of a clutch. This led to the proposal: “Mr. Kondo, please create a new clutch bag.”

The target audience? Precisely, the deputy general manager in charge of bags at Isetan. “We wanted to design a clutch bag that the deputy general manager, who travels internationally frequently, would find appealing and use.”

When the first model was completed and presented to the deputy general manager, it was met with great acclaim and has been a favorite ever since. “We believe there are adults in a ‘third category’ who would actively want to carry a clutch bag if it can hold the bare essentials, be carried stylishly, and complement trendy slim-fit suits.”

Light, Casual, Stylish: Refined Through Iteration

The first model gifted to the deputy general manager did not have a belt to keep the bag's shape. Furthermore, what was a separate pocket upon opening the zipper was changed to an opening that allows access to the contents inside. This sensible improvement was made because “having to remove a belt every time you take something out is bothersome.”

“We wanted to make it as light as possible, so while using cowhide, the body is made of PVC-coated water-repellent material.”

The clutch bag from 『L＆KONDO É FATTA』, embodying the concept of effortlessly bridging sports, travel, and business scenes with its versatility and fashionability, overturns the fixed image of clutch bags and highlights the wearer's sense of style.