This Season's Theme: Diesel's Quintessence, Denim

Items featuring denim with washed, hand-ripped distressed effects, and paint finishes exude effortless cool. Like your favorite jeans, they'll develop a natural fade with use, adding to their charm. The strollers available are the Bugaboo Buffalo and the Bugaboo Donkey.


The Bugaboo Buffalo, designed for all terrains, features a completely original Diesel specification for its chassis. It comes equipped with a washed denim sun canopy, bassinet, and seat, all on a blue anodized frame. The fabric is finished with paint, creating a rock-inspired aesthetic. For the Bugaboo Donkey, which adapts to a growing family, only the customizable tailored fabric sets will be released.




This collection also includes a matching denim bag with leather-like handles. Furthermore, tailored fabric sets specifically for the Bugaboo Donkey will be available, featuring stretchable sun canopies and bassinet aprons made from washed denim fabric.

Additionally, a campaign is planned to humorously depict the challenging yet amusing moments faced by parents during childcare. It involves setting up a living room set and letting children dressed in Diesel Kids run wild with paint supplies. The set, a canvas for their explosive creativity, serves as the backdrop for the campaign's advertisements. A making-of video capturing these uninhibited children is also scheduled for release.

To commemorate this launch, an event is planned in collaboration with artist Tadaomi Shibuya at the "Aosando Art Fair 2015." On the first day of the art fair, October 15th (Thursday), a live painting session will be held with selected children, transforming the entire gallery into a canvas. From October 16th (Friday) to October 18th (Sunday), the new strollers will be exhibited alongside the completed artworks for three days. Applications for participating parents and children are currently being accepted; for details, please visit the official website of Aosando Art Fair 2015 (http://aosando.com/).


Bugaboo x Diesel Denim Collection
Scheduled Release | November 2015
Bugaboo Buffalo by Diesel
Price | ¥172,692
Bugaboo Donkey by Diesel Tailored Fabric Set
Price | ¥22,345
Bugaboo Donkey by Diesel Sun Canopy
Price | ¥16,831
Bugaboo by Diesel Bag
Price | ¥21,708