DESIGN /
PRODUCT
May 15, 2015
HAY | Kitchen towel designed by Scholten & Baijings
HAY
Simplicity + Accent = Exquisite Comfort
Kitchen Towels by Scholten & Baijings
Founded in Denmark in 2003 by designer Rolf Hay and the apparel group "Bestseller," HAY draws inspiration from 1950s-60s modern design to create contemporary, enduring products that fit seamlessly into modern life. Their textile products are particularly popular for their vibrant colors and accessible price points. Now, kitchen towel sets are available for purchase within Japan.
Text by OPENERS
Kitchen Towels Featuring Minimalist Design and Striking Colorways
The designers behind this kitchen towel set are the duo "SCHOLTEN & BAIJINGS." They recently garnered attention for their graphical tables presented with Japanese furniture maker Karimoku, and their retrospective exhibition "Brushed – Design in Full Colour" at the Stedelijk Museum in the Netherlands is still fresh in memory.
The kitchen towel set, characterized by its minimalist design and novel color palette, showcases Scholten & Baijings' spatial awareness. Fluorescent accents are used sparingly, providing a pleasant impact without being overpowering. These pieces are also noteworthy as interior items that complement minimalist spaces with a white base, or rooms furnished with mid-century or Scandinavian furniture.
While intended as kitchen towels, they can also be used as hand towels in the washroom or bathroom. Sold as a set of two in different colors of the same pattern, they make an excellent gift.


