Chilewich | Trunk Show at MoMA Design Store, Tokyo

Chilewich

A Beloved Global Design Tableware Brand

Trunk Show at MoMA DESIGN STORE, TOKYO

In 2000, Chilewich introduced the world's first vinyl woven table mat, which garnered global acclaim. The brand, loved by premier hotels and restaurants worldwide, will hold a trunk show, "chilewich Feature," at MoMA DESIGN STORE, TOKYO from Thursday, April 5th to Thursday, April 12th.

Text by KAJII Makoto (OPENERS)

Revolutionizing Tableware with Innovative Materials

Chilewich tableware is characterized by its beautiful designs and rich color variations that enhance dishes, its ease of care as spills won't soak into the fibers, and its excellent durability, making it suitable for the demanding use in hotels and restaurants.

Designer Sandy Chilewich actively incorporates materials like vinyl, which were not traditionally used, and continues to create innovative products with a modern interpretation, pursuing a fusion of beauty and functionality.

This season, new creations such as "Mat Weave" with its artfully woven rope patterns, "Metallic Lace" with its glamorous metallic sheen, and "Kyoto," inspired by Japanese kimonos, have been unveiled and are already generating buzz.

The "chilewich Feature" trunk show at MoMA DESIGN STORE, TOKYO will showcase a curated selection of Chilewich's signature items, primarily from the Spring/Summer 2012 collection, available for a limited time. To commemorate the trunk show, an original gift box will be offered for free for a limited period and quantity.

Additionally, a "chilewich Table Mat Fair" will be held at the Western Tableware section on the 5th floor of Isetan Shinjuku Main Building until Tuesday, April 10th.

Sandy Chilewich
Founder and Creative Director of Chilewich｜Sultan LLC. In 1977, she founded HUE, a women's legwear company that revolutionized the industry with its innovative design, smart packaging, and sales methods. She sold the company in 1992. In 1996, she established a design studio in New York. In 2000, she launched products such as placemats and rugs made from vinyl woven fabric, the signature series of Chilewich. In 2008, she introduced a new series featuring vinyl material with a pressed finish. Currently, while releasing two new collections annually, she passionately dedicates herself to product research and development with her husband, architect Joe Sultan.

Trunk Show "chilewich Feature"
Venue | MoMA DESIGN STORE, TOKYO
5-10-1 Jingumae, Shibuya-ku, Tokyo GYRE 3F
Period | Thursday, April 5, 2012 - Thursday, April 12, 2012
Hours | 11:00 - 20:00 (Last day until 16:00)
http://www.momastore.jp/

Metalloy Trading Co., Ltd.
http://www.metaloy.jp/