Seeking 'Redesign' Ideas with Fresh Concepts: The ReDESIGN Award 2023

Re・De

Re-examining What Already Exists: The ReDESIGN Award with Fresh Concepts

To commemorate the launch of "ReDESIGN," the owned media of the wellness brand "Re・De," a design award called "ReDESIGN Award 2023" has been established. We are seeking "redesign" ideas from various perspectives. The application period is until July 31, 2023 (Monday) 23:59.

Text by WASEDA Kosaku (OPENERS) | Edit by SETOGUCHI Ryu

What is "Redesign" Proposed by a Brand Pursuing "Comfort"?

A-Stage's concept is to propose a rich lifestyle through design home appliances. The wellness brand that redefines comfort, "Re・De," is developed by A-Stage.

The lineup includes kettles, pressure cookers, and hairdryers. What they have in common is "comfort." The items are focused on the "comfort" of design and the "comfort" of usability. The latest Re・De Hairdry has won numerous design awards, and the brand is steadily advancing.

Seeking "Redesign" Ideas with Fresh Concepts: The ReDESIGN Award 2023 | DESIGN

Since December 2022, the brand has been operating its owned media "ReDESIGN," which features interviews with individuals embodying the concept of redesign. It delivers content to help people redesign their lives for the better.

To celebrate the launch of the official Twitter account for "ReDESIGN," the "ReDESIGN Award 2023" has begun, seeking "redesign" ideas from a wider range of perspectives.

The application theme is: "Redesign = Re-examining existing common sense and fixed notions, and from there, creating new values and innovation, and reconstructing them." We are accepting graphic design works that align with this theme.

Submissions will be accepted via Twitter. Winners will receive prize money, their work featured in "ReDESIGN's" official free paper, and a chance to win A-Stage or Re・De home appliances.
*The Grand Prize winner (1 recipient) will receive up to 5 home appliances. Details are provided at the end of the article.

What is common sense? What is new? What is comfortable? In an era where we can enjoy convenience everywhere thanks to the rapid advancement of technology, this award may serve to remind us of the fundamental aspects of life that have been forgotten. We look forward to seeing the submitted works.

ReDESIGN Award 2023

Owned Media "ReDESIGN"

ReDESIGN Official Twitter

ReDESIGN Award 2023
Application Period | Until July 31, 2023 (Mon) 23:59
Prizes |
Grand Prize (1 winner): ¥100,000, featured in "ReDESIGN's" official free paper,
up to 5 A-Stage or Re・De home appliances
Excellence Award (2 winners): Featured in free paper + up to 5 home appliances
Honorable Mention: Featured in free paper
Raffle Prize: 5 winners will receive 1 Re・De home appliance
Submission Guidelines |
Graphic works expressing your concept of "Redesign = Re-examining existing common sense and fixed notions, and from there, creating new values and innovation, and reconstructing them."
reconstructing them."
*Genres such as illustration, art, photography, and calligraphy are accepted.
Submission Materials |
JPEG file within 960x1280 pixels and a concept text (within 100 characters)
*For analog creations (oil painting, collage, etc.), please digitize them by photographing or scanning.
How to Apply |
1. Register via the entry form on the official website.
2. Follow the "ReDESIGN" Twitter account (@redesign_byrede).
3. Post your submission on Twitter to "@redesign_byrede," including the hashtag obtained from the pre-registration reply email.
*For details, please check the official page.

Contact

Re・De
https://re-de.jp/