Hiro TSUKUI, a hair stylist who has worked with the hair of countless people, from the backstreets of Paris to the world of high fashion. He was deeply impressed by the Panasonic 〈nanocare ULTIMATE〉 hair dryer. This product is part of a series equipped with nanoe, which offers the highest hair care effect among Panasonic dryers. The reason it swayed his long-held policy of "not being particular about tools" lies in the latest technology that pursues not only "drying" but also the realm of "hair care." We asked him to share its appeal from a professional perspective.

"I wanted to put all the dryers on Earth in a warehouse and use only this one."

Hiro TSUKUI, a hair stylist active on the global fashion scene, said with a laugh.

He shared his thoughts at his own salon, 〈Perle Palette〉, a space that offers high-quality color and care primarily by top stylists.

"I wanted to encounter various personalities by making it a place where people could visit casually."

Behind this desire lies Hiro TSUKUI's relentless spirit of inquiry. For him, this place is like a laboratory.

Due to the reasonable pricing, clients style their hair themselves. Among the many dryers lined up in the salon, Panasonic's ＜nanocare ULTIMATE＞ has overwhelming support.

"Even when customers dry their hair themselves, it achieves the same shine as when I blow-dry it. It was a shock the first time I used it."

"Lately, even professionals often use an iron for finishing, but I can do it all with just a dryer because I'm good at blow-drying (laughs). But by simply drying from top to bottom with this, anyone can become like Hiro. I don't understand the science behind high-penetration nanoe, but it's truly amazing."

Another innovation is the 3 Personal Menus. You can choose from "MOIST," "STRAIGHT," or "AIRY" depending on your hair concerns, hair type, and desired style. This is not simply a change in temperature or airflow.

Behind the switching, the generation of three types of care ingredients is controlled: "high-penetration nanoe (moisturizing)", "mineral*1 (repair)*2, and "negative ions (correction)". In other words, you can achieve personalized hair care tailored to your hair type just by drying your hair with the dryer.
*1 Mineral refers to zinc particles generated from a discharge unit containing a zinc electrode.
*2 For cuticle care.

"For long hair, STRAIGHT makes it smooth; for short hair, AIRY makes it fluffy. For those whose hair tends to frizz, MOIST makes it manageable. It works intuitively just as you'd expect."

Because the changes are immediately noticeable, many customers who experience it at 〈Perle Palette〉 consider purchasing it on the spot.

"The airflow is concentrated, so it dries very quickly. Also, the operation is easy to understand, with the current menu displayed on the LCD. And the design is stylish, too."

High-quality hair dryers are often perceived as being for women, but data shows that 30% of ＜nanocare ULTIMATE＞ users are men.

"For men, I recommend the scalp mode. The gentle warm air at around 60°C moisturizes the scalp, which is great for dryness in winter. It's also recommended for men who want a fluffy finish."

It also features a skin mode that moisturizes the skin.

Regardless of gender, hair significantly influences one's impression. Furthermore, shine and volume are directly linked to confidence, says Hiro TSUKUI.

"Shiny hair reflects a person's outlook on life. People with a sense of beauty attract others with a similar sense. When your hair is in order, your mind feels in order too."

Finally, we asked him again why he chose ＜nanocare ULTIMATE＞.

"I don't fuss over tools. But I'll use anything if it makes my clients happy. However, ＜nanocare ULTIMATE＞ is so exceptional that I find myself choosing it. And it always makes them happy."

The easy and convenient nanocare ULTIMATE seamlessly integrates hair care into the daily act of drying hair. It's an ideal item not only for your personal hair care but also as a holiday gift.

When technology meets aesthetic sensibility, everyday life becomes a little richer.