Medicom Toy was born in Shibuya, Tokyo, in 1996. The "MEDICOM TOY 25th ANNIVERSARY EXHIBITION," which looks back at the company's history and achievements while offering a glimpse into the future of toys and new frontiers as global entertainment, will be held from July 22 (Thu) to July 25 (Sun), 2021, at Omotesando Hills "SPACE O."
As this year marks the 25th anniversary of Medicom Toy's founding and the 20th anniversary of BE@RBRICK, many fans have likely been eagerly awaiting a physical event. Ahead of the exhibition, we present a message from President and CEO Tatsuhiko Akashi, along with information on the commemorative products that will be available for sale at the venue.

Coinciding with the spread of the internet, Medicom Toy has, since its inception, played a role in fusing and reinterpreting various cultures—anime, manga, art, music, and fashion—through the medium of "toys." With a philosophy of "creating what we want ourselves," the company has consistently presented the next era through its exhibitions. This year's event will feature not only world-premiere new items but also a special archive exhibition showcasing select pieces from its 25-year history.

The anniversary logo for this event was designed by artist Hajime Sorayama, who has collaborated with Medicom Toy on numerous items over the years. The concept for the exhibition, inspired by this logo, is "A Fictional Traveling Fairground in Paris." The venue, adorned with fantastical decorations, will offer not only item displays but also attractions for visitors. Commemorative products for this special anniversary year will also be available.
During the exhibition period, entry will be managed by time slot through a pre-registration lottery system. This year, be sure to experience the trajectory of Medicom Toy firsthand at the venue.

—Last year's event was held online, prioritizing the health and safety of participants. What were your thoughts on that experience?

AkashiSince it was a virtual venue, people from all over the world could attend, regardless of location or time.
We invested in 3D scanning technology and paid close attention to the presentation, which required significant time and effort. Ultimately, I was relieved that so many people enjoyed it. Given the pandemic, the virtual venue certainly had its advantages, but I couldn't help but feel a sense of longing for a physical presence.

—This is the first physical MEDICOM TOY EXHIBITION in two years. What were your considerations in deciding to hold it, and what do you believe can only be achieved at a physical venue?

AkashiI'm very much looking forward to seeing the faces of our customers who have been anticipating this day and hearing their voices. It's a crucial stage for us as well, to be able to present what we've created.
Furthermore, the spontaneous encounters and potential for new collaborations that arise from people meeting at the venue—these are unique joys and possibilities of a physical event that a virtual format cannot replicate.

—Regarding the preparations for this event, what are your current thoughts on the admission system, venue layout, and sales methods for commemorative products?

AkashiSome aspects are still under consideration (as of late May when this interview was conducted), so I can't reveal too much. However, we are doing everything we can to ensure a safe and enjoyable experience, including implementing a pre-registration lottery system for all dates.
We are also testing authentication systems to ensure smooth entry and purchasing processes.
Detailed application procedures and further updates will be announced on our official blog, so please check it regularly.

—While I understand you may not be able to share many details, could you offer a hint about the exhibition's content?

AkashiPerhaps it's about finally releasing the frustration from the cancellation of so many real-world events (laughs).
We believe visitors will feel as though they've stepped into another world.

—For MEDICOM TOY, which celebrates its 25th anniversary this year, what is the significance of this exhibition?

AkashiA quarter of a century feels quite profound. I hope that many people will be able to enjoy Medicom Toy's 30th, 50th, and 100th anniversaries as well.

—Finally, could you share a message with your fans who have been eagerly awaiting the MEDICOM TOY EXHIBITION?

AkashiThanks to the support of so many people, we are able to hold the exhibition again after two years. Given the current circumstances, we are taking all necessary infection control measures, and our entire staff looks forward to welcoming you and ensuring you have an enjoyable experience.

MEDICOM TOY 25th ANNIVERSARY EXHIBITION Commemorative Products

MEDICOM TOY 25th MANUAL VOLUME IV
This volume features approximately 7,500 items released since 2016, along with interviews with prominent figures from various fields and historical insights, making it a truly memorable publication. The book is luxuriously bound with a hardcover, utilizing metallic materials and based on artwork by Hajime Sorayama.
Size | B5 (Hardcover)
Pages | 556 pages
Price | ¥5,940 (incl. tax)
©️ 2021 MEDICOM TOY
The MEDICOM TOY 25th Anniversary logo is designed by HAJIME SORAYAMA.

BE@RBRICK DISPLAY BLISTER BOARD MEDICOM TOY 25th ANNIVERSARY LIMITED EDITION
A BE@RBRICK display blister board in an anniversary version. The clear full cover on the front protects against drops and dirt.
Size | H540mm x W415mm
Price | ¥2,750 (incl. tax)
©️ 2021 MEDICOM TOY
The MEDICOM TOY 25th Anniversary logo and BE@RBRICK 20th Anniversary logo are designed by HAJIME SORAYAMA.

BE@RBRICK KARIMOKU Yosegi 1000%
A 1000% BE@RBRICK in the Yosegi (traditional Japanese marquetry) style from Karimoku.
Size | Approx. 700mm in height
Price | ¥880,000 (incl. tax)
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK KARIMOKU Yosegi 2nd 400%
A 400% BE@RBRICK in the Yosegi (traditional Japanese marquetry) 2nd style from Karimoku.
Size | Approx. 280mm in height
Price | ¥140,800 (incl. tax)
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK mastermind JAPAN GOLD 100% & 400% / 1000%
The 2021 GOLD version of the mastermind JAPAN BE@RBRICK is now available in 100% & 400% and 1000% sizes.
Size | Approx. 70mm / 280mm / 700mm in height each
Price | [100% & 400%] ¥19,800 (incl. tax) / [1000%] ¥63,800 (incl. tax)
©️ mastermind JAPAN
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK Hokusai Katsushika "The Great Wave off Kanagawa" 100% & 400% / 1000%
BE@RBRICKs featuring Hokusai Katsushika's "The Great Wave off Kanagawa" with water print are available in 100% & 400% and 1000% sizes.
Size | Approx. 70mm / 280mm / 700mm in height each
Price | 100% & 400% ¥14,300 (incl. tax) / [1000%] ¥63,800 (incl. tax)
Photo Image for BE@RBRICK : Copyright ©️ 2021 Dover Publications. All Rights Reserved.
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK EIFFEL TOWER GOLDEN GOWN Ver. 100% & 400% / 1000%
The Eiffel Tower BE@RBRICK returns in a GOLDEN GOWN Ver., available in 100% & 400% and 1000% sizes.
Size | Approx. 70mm / 280mm / 700mm in height each
Price | [100% & 400%] ¥13,200 (incl. tax) / [1000%] ¥52,800 (incl. tax)
OFFICIAL LICENCED BY SOCIÉTÉ D’EXPLOITATION DE LA TOUR EIFFEL
©️ Tour Eiffel illuminations Pierre Bideau
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK IRON MAN MARK Ⅲ 100% & 400% / 1000%
The IRON MAN MARK Ⅲ is finally available as a BE@RBRICK in 100% & 400% and 1000% sizes.
Size | Approx. 70mm / 280mm / 700mm in height each
Price | [100% & 400%] ¥16,500 (incl. tax) / [1000%] ¥63,800 (incl. tax)
©️ 2021 MARVEL
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK DARTH VADER (Rogue One Ver.) Chrome Ver. 100% & 400% / 1000%
From "ROGUE ONE: A Star Wars Story," the DARTH VADER BE@RBRICK Chrome Ver. is now available in 100% & 400% and 1000% sizes.
Size | Approx. 70mm / 280mm / 700mm in height each
Price | [100% & 400%] ¥17,600 (incl. tax) / [1000%] ¥85,800 (incl. tax)
©️ & TM Lucasfilm Ltd.
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

EARTH BE@RBRICK 100% & 400% / 1000%
EARTH BE@RBRICKs featuring water prints of Earth scan data from the NASA Image Library are available in 100% & 400% and 1000% sizes.
Size | Approx. 70mm / 280mm / 700mm in height each
Price | [100% & 400%] ¥13,200 (incl. tax) / [1000%] ¥52,800 (incl. tax)
*This product is manufactured under official license from NASA (National Aeronautics and Space Administration).
BE@RBRICK TM & ©️ 2001-2021 MEDICOM TOY CORPORATION. All rights reserved.

MEDICOM TOY 25th ANNIVERSARY EXHIBITION

Organizer | MEDICOM TOY Inc.
Dates | July 22 (Thu, Holiday) - July 25 (Sun), 2021*Open daily during the exhibition period
Hours | 11:00 - 21:00 (Last day until 20:00)
*Opening hours may change depending on the COVID-19 situation.
*Please check the website for details in advance.
Venue | SPACE O [Omotesando Hills B3F] 4-12-10 Jingumae, Shibuya-ku, Tokyo
Admission Fee | Free
Entry Restrictions | To prevent the spread of COVID-19 and to avoid congestion and issues at the venue, entry will be restricted by time slot through a pre-registration lottery system for all dates during the exhibition period.
Details regarding the pre-registration lottery will be announced on the Medicom Toy Official Blog (http://www.medicomtoy.tv/blog) and this event's information page (http://www.medicomtoy.co.jp/information/ex25th.php) starting June 24 (Thu).
Content | Display of new product samples scheduled for release in 2021-22, special archive exhibits, etc. Commemorative products for the exhibition will be sold, and content for enjoyment within the venue will also be provided.