In an era where the internet provides rapid access to vast information and allows anyone to easily disseminate it, the ease of access is accompanied by societal issues like online flame wars and fake news. It's inevitable that innovative technological advancements will cause temporary disruption. In this transitional period, the ability to discern and select information is paramount.

It has long been said that 'people only see what they want to see.' In today's fast-paced world, thoroughly scrutinizing information is difficult, and people tend to rely on familiar media. This can lead to an insular environment of like-minded information, making one hesitant to encounter unexpected discoveries or venture into unknown fields.

It's precisely at times like these that one might wish to explore new media previously unknown. Among the many online culture magazines, KODE stands out with its distinct personality. Launched just last October, its content, which stimulates curiosity and inquiry, has become a topic of conversation across various circles.

Inspirators Forging Ahead with Unique Sensibilities

Music producer and DJ tofubeats. He has also produced music for a wide range of artists, including Akiko Yano, Yuzu, and Tackey & Tsubasa, as well as for TV commercials.

Seiho, an emerging music producer known for his collaborations with artists like 2 Many DJ’s, Disclosure, and Flying Lotus.

Ryuta Ushiro, leader of the internationally acclaimed artist collective Chim↑Pom.

Yoshifumi 'YOPPI' Egawa, who continues to lead Tokyo's street scene. He is also known as a designer for Ombre Niño and a skater.

KODE is supported by artists and creators on the cusp of breaking through, brimming with current energy. By featuring these individuals, who possess the passion and ideas to overcome current feelings of stagnation, KODE verbalizes and visualizes their unique sensibilities. Driven by curiosity and instinct, they gather on the KODE platform to continue sharing information with their free-spirited creativity.

Original Content Across Three Perspectives

KODE's core content is structured around three categories: MUSIC, FOOD, and STYLE. Its intuitive and user-friendly screen design ensures that daily updates are never missed. Let's explore these three categories in order.

“MUSIC”: Focusing on Edgy Young Talent Centered in Tokyo

Music is a particularly vital element within KODE. Featuring new releases and interviews with artists across genres such as rock, hip-hop, and electronic music, it offers insight into the sensibilities and attitudes of those shaping their respective scenes. The immersive reports and insightful interviews, making you feel as if you're on-site, are a must-see. Furthermore, it explores all things related to sound—from jazz bars and record shops to the latest audio equipment and musicians' beloved instruments—from multiple angles.

“FOOD”: “The Cuisine We Truly Want to Taste Now,” Beyond Informational Sites

Presenting the most craveable cuisine of the moment from diverse perspectives, including KODE's unique inspirators, restaurant and cafe owners, and chefs. The lineup ranges from emerging establishments not yet featured in magazines or gourmet sites to beloved local institutions. Its approach is always real and fresh, quickly highlighting new street food concepts. It also diligently covers the latest restaurant scenes in NY and local food movements in major cities like Tokyo, Fukuoka, and Sapporo.

“STYLE”: The Latest Fashion Trends Always Emerge from the Streets

Following music and food, the third category is STYLE, centered on fashion. Its scope is broad, encompassing brands, items, shops, areas, and coordinates. It stimulates the viewer's imagination with visuals shot around diverse themes, unbound by conventional rules. At its core lies the simple yet powerful desire: What do I want to wear now? What style is interesting? It allows readers to connect with the philosophies and dedication of the creators behind ever-evolving fashion and styles.

Captivating Original Videos: “Imaginary Spots”

In addition to the three categories above, content that embodies KODE's essence is found in “Imaginary Spots,” categorized under Common Map. Featuring current artists and models, these videos visualize the daydreams sparked by the services and food offered at visited barbershops or eateries. The sequences, where characters are transported to alternate realities, are depicted with a cutting-edge aesthetic.

More Content and Prize Entries Available with Member Registration

Among the content delivered daily are exclusive features for members only. We recommend registering to enjoy them all. Membership grants access to participate in KODE-hosted events and enter various prize drawings. A notable recent prize campaign is featured in this article titled 'A Gift for My Dearest Steady.' Male and female creators each propose gifts for their partners within budgets of ¥10,000 and ¥20,000. Beyond the intriguing selections, the featured gifts are generously offered as prizes to readers.

There's Power in Rawness

KODE's content, produced with an emphasis on originality and speed, may appear raw. It also features content for millennials that might seem distant to older adults. However, this is a reflection of the energy driving it forward, capturing the authentic reality of youth culture as it constantly shifts.

Not all adults aim for a predetermined notion of maturity, nor is there a single correct path. For those bored with saturated existing media, who wish to explore unknown territories, or who seek to understand cutting-edge creativity, KODE awaits. The creators' 'new sensibilities' are sure to bring a 'spark of awareness' to your routine.