“MAKE YOUR CHOICE” Brand-New Collection 2012
Architect Makoto Tanijiri Speaks About BoConcept
A year after his talk show on "Architecture and Music" with Shuuya Okino of Kyoto Jazz Massive at last year's BoConcept party, Mr. Tanijiri visited the BoConcept Minami Aoyama store again. While receiving explanations about new products such as the "Occa" extension table and the "LONDON" chair in oak finish, he carefully observed, touched, and sat on the pieces, experiencing the new colors, materials, and designs firsthand.

“MAKE YOUR CHOICE” Brand-New Collection 2012
The Watanabe Family's Open-Style Living & Dining Room
A Family of Four Living in a 124 sqm New House──When the Watanabe family, living in Shizuoka, moved into their new home, they focused on creating a comfortable open-style living and dining space. They consulted with Yuka Ota, a BoConcept interior decorator, wanting to make the most of the space and use it comfortably as a family. How did Ms. Ota approach this challenge?

“MAKE YOUR CHOICE” Brand-New Collection 2012
2012 New Collection and Special Discount Items
The 2012 BoConcept new collection, themed "A Relaxing Home," features a lineup of highly designed furniture and home accessories. As evident from the new sofa made of thick, luxurious tanned leather, the 2012 collection focuses on natural textures. Furthermore, the rounded armrest design imparts a gentle impression, and combined with the soft feel of the leather, it offers the ultimate relaxation. Let us introduce the latest collection, now simultaneously released in 50 countries worldwide.

“MAKE YOUR CHOICE” at BoConcept MINAMIAOYAMA
Let's Go Buy a Sofa at BoConcept Minami Aoyama!
The greatest appeal of BoConcept's interiors is the "customization" that allows you to choose according to your room size and personal preferences. From sofas, dining tables, TV stands, chairs, desks, to beds, you can enjoy creating your ideal interior with a made-to-order feel.
This time, at the BoConcept Minami Aoyama store, interior coordinator Yuki Tsuruta guides us through choosing a sofa. She taught us how to select the central item of the living room without compromise, by taking steps and enjoying the process.

“MAKE YOUR CHOICE”
The Birth of Design with a Story
Danish-born "BoConcept" continues to inherit tradition while sending new design ideas into the world one after another. Since its founding in 1952, it has expanded to over 250 stores worldwide, proposing "urban design interiors" that emphasize quality and functional design. OPENERS will present a series of articles in September, when the latest catalog is released, and in October, as autumn arrives, conveying the charm of BoConcept. The first installment introduces BoConcept's accumulated history and the "TRIP Competition" utilizing Facebook.

To commemorate the "BoConcept" series in CASA magazine, we are giving away the newly released "BoConcept Catalog 2011-12" to 10 lucky winners.
If you wish to enter, please apply via the form below.
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