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April 20, 2015
Panasonic | Milan Salone 2011: "New Dimensions of Light Opened by LEDs and Organic EL"
Panasonic
Experience a Spectrum of Interactive Displays with LED and OLED Lighting
The Beautiful Harmony of Comfort and Ecology
From April 17th, Panasonic is presenting an exhibition that expresses the quality of light in spaces, utilizing interactive displays featuring LED and OLED lighting panels, sensors, and more, throughout the Milan Salone period. The website "Panasonic Electric Works Milan Salone Site 2011" also features scenes from the exhibition and concept movies.
Text by OPENERSPhoto by Panasonic
A Venue for Visitors to Experience Interactive Displays and Deepen Their Understanding of Products
This year marks our fourth participation, with the exhibition concept being "(standard)3piano-forte," featuring interactive displays developed by Italian designer Ferruccio Laviani. The venue is the museum 'Museo Minguzzi' in Milan's Brera district.
"Piano-forte" means dynamics in Italian, referring to the revolutionary keyboard instrument that enabled dynamic expression previously impossible until the 18th century, and is the origin of the word "piano" today. The infinite melodies created by manipulating tone are akin to the sophisticated control of light, allowing for a rich and varied expression of light quality in spaces.
The exhibition showcases the new dimension of light, pioneered by LED and OLED, much like the "piano-forte" of old, from powerful light that energizes people and society to subtle, gentle illumination.
Ferruccio Laviani
Born in Cremona, Italy, in 1960. Received a degree in design from the Polytechnic University of Milan in 1984 and a degree in architecture in 1986. He collaborates with numerous companies leading the furniture and fashion industries, not only designing products but also overseeing corporate image and designing spaces for stores and events worldwide.
Key works include collaborations with Kartell, Flos, Moroso, Dada / Molteni, De Padova, Foscarini, Emmemobili, Dolce & Gabbana, Martini & Rossi, Swarovski, and Porro. Previously served as curator and designer for Memphis, Cosmit, and Forum-Triton in Brazil.
" (standard)3piano-forte"
Exhibition Dates | April 12 (Tue) - 17 (Sun), 2011
11:00 AM - 8:00 PM
Venue | Museo Minguzzi
via Palermo 11, Milano
Panasonic Electric Works Milan Salone Site 2011
http://panasonic-denko.co.jp/salone/