Makoto Tanijiri | On Friday, February 22nd, "THINK_23" will be held with branding designer Akihiko Nishizawa as our guest.

Exploring the Perspective of "Branding Design"

THINK_23 Featuring Branding Designer Akihiro Nishizawa

For our 23rd THINK event on February 22nd (Friday), we are pleased to welcome branding designer Akihiro Nishizawa. We eagerly await your attendance.

Makoto Tanijiri's OPENERS Blog

Text by MAKOto TANIJIRI (suppose design office)

Exploring the Journey of Brand Creation and Renewal

You'll likely recognize many of Akihiro Nishizawa's works. From the packaging for Kirin Nama-cha and COEDO beer to Doutor coffee beans, you've probably encountered them in stores.

His work extends beyond graphic design for packaging to include kindergarten logos, product line development for an organic miso brand, and art direction and store design for a matcha cafe brand, demonstrating a diverse range of design activities across various fields.

Nishizawa defines branding as 'the comprehensive design of all aspects of a company, product, or service as a brand.'

While the term 'brand' is commonly used and familiar, it can be challenging to grasp what truly constitutes a brand. We anticipate hearing about the process of brand creation and revitalization. We eagerly await your attendance.

Akihiro NISHIZAWA

Branding Designer (Representative of EIGHT BRANDING DESIGN). Born in Shiga Prefecture in 1976. Based on the perspective of "Branding Design," he engages in design activities across a wide range of genres, including corporate brand development, product development, and store development. His integrated design development method, "Focus RPCD®," which encompasses research, planning, and concept development, has received high acclaim from various quarters.

His major works include the premium craft beer "COEDO," the matcha cafe "nana’s green tea," the Shinshu miso "Hikari Miso," Kintetsu Railway's "Uehonmachi YUFURA," and Kirin Beverage's "Nama-cha." He has received numerous domestic and international awards, including the Good Design Award, PENTAWARDS, and THE ONE SHOW. His books include "Brand o Dezain Suru!" (Pie International) and "Burando no Hajimekata" and "Burando no Sodatekata" (both Nikkei BP).

EIGHT BRANDING DESIGN
http://www.8brandingdesign.com/

THINK_23
Date | Friday, February 22, 2013
Doors Open 19:00 | Start 19:30–21:30 | After-party 21:30–23:00
Venue | 3F, Suppose Design Office, 15-1 Funahonnmachi, Naka-ku, Hiroshima City
Inquiries | Tel. 082-961-3000
Fee | ¥1,000 (No reservation required)
* No advance registration necessary. Seating is limited to the first 100 guests; standing room available thereafter.
* Following the talk, an after-party will be held from 21:30, offering a casual gathering with Mr. Nishizawa.

SUPPOSE DESIGN OFFICE : Facebook
http://www.facebook.com/SupposeDesignOffice
* Past talk show recordings are available on USTREAM.
http://www.ustream.tv/channel/think-suppose