To commemorate its 110th anniversary on June 24, 2020, Alfa Romeo has announced the creation of an interactive e-book, "E-Book," which sheds light on pivotal moments in the brand's illustrious history.

The e-book chronicles the brand's journey, from the first "A.L.F.A." 24 HP unveiled in 1910 to the limited-production "Giulia GTA" and the upcoming crossover model, "Tonale." It also includes valuable testimonies and information such as the following:

The Alfa Romeo logo combines the coat of arms of the city of Milan with the "Biscione Visconti" shield, the emblem of the Visconti family that ruled Milan in the Middle Ages.

Alfa Romeo secured the annual championship in the first F1 World Championship held in 1950, and Juan Manuel Fangio won the drivers' title in the second event the following year.

Before founding his own company, Enzo Ferrari was associated with Alfa Romeo's racing division.

In the 1940s, Hollywood stars dreamed of owning an Alfa Romeo, particularly rare models like the 6C 2500 SuperSport.

The Alfa Romeo 156 D2 race car, introduced in 1998, achieved 13 victories in touring car championships.

"My Favorite Alfa Romeo," as told by Ralf Gillis, Head of FCA Design.

"Rare Performance Cars by Alfa Romeo," explained by Lorenzo Ardizio, Director of the Alfa Romeo Museum.

The evolution of the Biscione logo.

Behind-the-scenes stories related to the "Trilobo" front face.

Furthermore, through the newly launched 110th-anniversary website, visitors can download numerous photographs from the archives of the Alfa Romeo Museum in Arese, Italy, along with 110th-anniversary video clips.

The Japanese version of the e-book is scheduled for release on the official Alfa Romeo website on Wednesday, June 24.

https://www.alfaromeo-jp.com/