Lamborghini Hosts AR Launch Event for the Huracán EVO RWD Spyder
Lamborghini Huracán EVO RWD Spyder
Lamborghini Hosts AR Launch Event for the Huracán EVO RWD Spyder
Italian automaker Lamborghini held an online launch event for its latest V10 supercar, the Huracán EVO RWD Spyder, on May 7th at 1 PM (Central European Time).
Enjoy Lamborghini from Home
This online launch event utilizes AR (Augmented Reality) for the first time in the automotive industry, offering an experience as if the actual car were in your home.
To view, simply open the Lamborghini website on an iPhone or iPad with iOS 11 and an A9 processor or later, featuring Apple's AR Quick Look, and tap 'See in AR.' You can then virtually rotate the latest open-top model, view it at a 1:1 scale, or zoom in.
You can view not only the exterior but also the interior up close, and even take photos of the car in your home. This feature is planned to be rolled out to all Lamborghini models soon.
Lamborghini CEO Stefano Domenicali commented, 'Even as business faces significant challenges, Lamborghini continues to innovate by pursuing new forms of communication. Amidst global crises, the latest technology is accelerating further, creating exciting new possibilities. Apple's AR technology allows us to bring the Lamborghini experience into homes worldwide, accessible on hundreds of millions of AR-enabled devices.'
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, stated, 'Apple has a deep appreciation for the Italian people and for Lamborghini. We are inspired by their dedication to safely reopening their business during this challenging time. Apple and Lamborghini share a deep passion for design and innovation. We are thrilled to support Lamborghini's new model launch for their fans around the world with Apple's AR technology.'
