Lamborghini Opens Second Global Location, "THE LOUNGE TOKYO," in Roppongi

Lamborghini

Lamborghini Opens Second Global Location, "THE LOUNGE TOKYO," in Roppongi

Automobili Lamborghini has opened "THE LOUNGE TOKYO," a space where visitors can experience the brand's world, as its second global location after New York. Simultaneously, the company unveiled the "Aventador S" in collaboration with the global fashion brand "Yohji Yamamoto."

Text by YANAKA Tomomi

Aventador S in Collaboration with Yohji Yamamoto Also on Display

"THE LOUNGE TOKYO" features an Ad Personam studio, the first of its kind outside Lamborghini's headquarters, where owners can customize exterior and interior colors, trims, and more to their preferences.

Lamborghini Opens Second Global Location, "THE LOUNGE TOKYO," in Roppongi | Lamborghini

With "informal luxury" as its core concept, the space serves not only as an entry point into the world of Lamborghini for owners and VIPs, but also features areas on the second and third floors that can be used for a wide range of purposes, including meetings, events, and exhibitions.

Also unveiled for the opening was the "Aventador S" in collaboration with "Yohji Yamamoto," the fashion brand by world-renowned fashion designer Yohji Yamamoto. The exterior features the "PARTISAN" pattern from the Autumn/Winter 2020-21 collection, with the interior similarly adorned.

Additionally, a capsule collection of co-branded items, including a mod coat, bomber jacket, and hooded sweatshirt, has been released. These items are used to decorate the lounge.

Lamborghini's Head of Design, Mitja Borkert, commented, "It was incredibly inspiring to work with Yohji Yamamoto, a world-renowned fashion designer who deeply understands Lamborghini's design DNA. The unveiled Aventador S is a tribute to the fusion of Italian craftsmanship and Japanese culture."

Yohji Yamamoto also commented, "Unlike other manufacturers, Lamborghini is a brand with overwhelming uniqueness, recognizable by its form at a glance. In this collaboration, I am delighted that we have been able to express the commonalities between our brands: uniqueness, timelessness, and passion."

THE LOUNGE TOKYO