Expressing Ferrari's Latest Vision in Asia's Largest Showroom: Concorso Shiba Showroom Opens

Ferrari

Asia's Largest Ferrari Showroom, Concorso Shiba, Opens

The Concorso Shiba Showroom, set to be Asia's largest Ferrari showroom, opened on April 28th within the Cornes House in Minato Ward.

Text by YANAKA Tomomi

An Expanded, Sophisticated Space Reflecting Ferrari's Latest Vision

The Concorso Shiba Showroom, Ferrari's official dealership, has relocated and grand-opened within Cornes' new headquarters.

Expressing Ferrari's Latest Vision in Asia's Largest Showroom: Concorso Shiba Showroom Opens | Ferrari — At the press briefing held on the 28th, a ribbon-cutting ceremony was performed by Mr. Dieter Knechtel, President of Ferrari Far East & Middle East, Mr. Federico Pastorelli, President of Ferrari Japan, Mr. Ken-saku渡, Representative Director and President of Cornes & Co., Ltd., and Mr. Seigo 林, Representative Director, President and CEO of Cornes Motors Co., Ltd.

Cornes began handling Ferrari in 1976. Through nearly half a century of partnership, they have played a role in fostering Ferrari culture in Japan.

The new showroom spans two floors, the first and third, covering a total of 741 square meters, a 1.5-fold expansion from its previous size. This makes it one of the largest Ferrari showrooms in Asia.

The interior and exterior feature Ferrari's latest corporate identity, designed to provide a sophisticated Italian aesthetic with the comfort of a lounge.

The first floor includes an exhibition area for seven new cars, a dedicated space for delivery ceremonies, a "Consulting Room" for personalization using the latest technology configurators, and an atelier with numerous samples.

The third floor displays and sells six certified pre-owned "Ferrari Approved" vehicles. It also features two lounges decorated with vehicle photo panels, allowing visitors to immerse themselves in the world of Ferrari, and an open-air terrace that can be used as an exhibition space for events.

Additionally, a wall displays Ferrari's rich motorsport heritage, highlighting their unique status as the only marque to have participated in every Formula 1 season over its 70-year history.

Furthermore, videos showcasing Ferrari's history, from its latest models to its brand heritage, and glimpses into its future are displayed.

The Concorso Shiba Showroom is closed on Wednesdays and during the New Year holidays. Opening hours are 10:00 AM to 7:00 PM on weekdays and 10:00 AM to 6:00 PM on Saturdays, Sundays, and public holidays.

Cornes Shiba Showroom
Opening Date | Friday, April 28, 2023
Closed | Wednesdays and New Year holidays
Address | 3-3-10 Shiba, Minato-ku, Tokyo
Business Hours | 10:00 AM - 7:00 PM (Weekdays), 10:00 AM - 6:00 PM (Weekends & Holidays)
Exhibition Cars | 1F: 7 New Cars
3F: 6 Certified Pre-Owned "Ferrari Approved" Cars
B2F: Service Center
Showroom Floor Area | 741 sq m

Contact Information

Cornes Shiba Showroom
Tel. 03-5730-1610
https://tokyo-cornesshowrooms.ferraridealers.com/ja-JP/contact-us