Porsche's First Brand Experience Facility in Japan Opens in October
CAR / NEWS
August 3, 2021

Porsche's First Brand Experience Facility in Japan Opens in October

Porsche

Porsche's First Brand Experience Facility in Japan Opens in October

Porsche Japan has announced that the "Porsche Experience Center Tokyo," a facility where visitors can experience Porsche's sports driving and brand world, will open in Kisarazu City, Chiba Prefecture, on October 1, 2021. Reservations for programs began on July 29.

Text by YANAKA Tomomi

Experience Porsche from Every Angle with a 2.1km Track and Restaurant

This is the ninth "Experience Center" opened by Porsche worldwide, and the first in Japan. It offers a variety of track content designed to fully unleash the performance of Porsche sports cars, along with comprehensive driving instruction programs.
Spanning 43 hectares, the "Porsche Experience Center Tokyo" features a 2.1km handling circuit, along with six modules including a kick plate and low-friction handling areas. The handling circuit also includes areas that replicate famous corners from tracks like the Carousel at Germany's Nürburgring and the Corkscrew at Laguna Seca in the United States.
A key feature is its three-dimensional track structure, which utilizes the natural terrain. Unlike previous experience centers with flat, two-dimensional tracks, the "Porsche Experience Center Tokyo" offers a 3D driving experience with elevation changes.
Driving instruction programs are primarily 90 minutes long, covering both on-road and off-road driving. Participants can choose from a range of vehicles, including two-door models like the 718 and 911, SUVs such as the Macan and Cayenne, and even the Panamera and the fully electric Taycan. Shorter 45-minute "mix programs" allowing for vehicle changes are also available.
The simulator lab allows visitors to drive on circuits familiar to Porsche, both domestically and internationally, using a variety of vehicles from past Le Mans winners like the 919 Hybrid to current models.
Additionally, the facility includes a cafe, "The 956 Cafe," a restaurant, "Restaurant 906," a Porsche Driver's Selection store, and meeting rooms, offering a space to experience the Porsche brand from multiple perspectives.
Pricing for a 90-minute program starts at ¥49,800 for the "718 T" and ¥60,500 for the "911 Carrera." The simulator lab is available from ¥4,500 for 30 minutes.

Porsche Experience Center Tokyo

Inquiries

Porsche Customer Care Center
Tel. 0120-846-911
https://www.porsche.com/japan/jp/

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