Aston Martin's Ultimate Luxury 'Lagonda' to be Sold Outside the Middle East | Aston Martin
Aston Martin Lagonda Taraf
Aston Martin to Sell Ultimate Luxury 'Lagonda' Outside the Middle East
Aston Martin has announced an expansion of sales for the special model "Lagonda Taraf," originally unveiled in July 2014 and exclusively sold to select customers in the Middle East. Orders are now being accepted from Europe and South Africa.
Text by HORIGUCHI Yoshihiro (OPENERS)
Right-Hand Drive Also Available
Unveiled in July 2014, the Aston MartinLagonda Tarafis a limited-production special model, drawing inspiration from the 1976 four-door saloon "Lagonda" with its avant-garde design.
Initially intended only for exclusive Middle Eastern clientele, the sales region for this special model has now been extended to continental Europe, the UK, and South Africa. However, the production remains capped at 200 units, as originally planned.
This Lagonda, like the "Vulcan" appearing at this year's Geneva Motor Show, and past special models such as the "One-77," "V12 Zagato", and "CC100 Roadster", is crafted through Aston Martin's bespoke program, resulting in an exquisitely luxurious four-door saloon.
Aston Martin Lagonda (1976)
The price of the Lagonda Taraf is undisclosed. This is explained by the fact that each vehicle is customized to the client's order, leading to significant price variations.
With this market expansion, a right-hand drive specification has been added, despite the model's exclusivity and limited production. CEO Andy Palmer explains this as a testament to Aston Martin's British heritage.