BMW has launched the "Joy+ (Joy Plus) Clean Energy Project" to promote next-generation vehicles for environmental protection.

BMW has launched a new initiative, the "Joy Plus Clean Energy Project," aimed at environmental protection. This project promotes next-generation vehicles by offering price reductions on select models under the new "Edition Joy Plus" grade. These selected vehicles include popular and fuel-efficient clean diesel engine models, plug-in hybrid vehicles (PHEVs), and electric vehicles (EVs).

Additionally, starting May 19th, BMW began streaming "NMW Lab.," a YouTube series showcasing BMW's efforts in environmental issues and traffic safety. The first episode features acclaimed author Keisuke Hada as a guest researcher, who joins a motor journalist to explore BMW's environmental initiatives and experience firsthand the appeal of clean diesel vehicles.

To promote the "Joy Plus Clean Energy Project," TV commercials, web advertisements, and showroom fairs at authorized BMW dealerships nationwide are being held.