Fuel-Efficient Engines on the Latest Platform

Announced at the September 2013Frankfurt Motor Show debut, the308" and the wagon model " added in March of this yearGeneva Motor Show" will be introduced simultaneously in Japan from November. Peugeot has announced that it will cease incrementing the number at the end of model names with future updates. Therefore, although sharing the "308" designation, these are completely redesigned models, distinct from the current generation.308SWThe new Peugeot "308" measures 4,253mm in length, 1,804mm in width, and 1,457mm in height (European specifications), making it a hatchback model with dimensions nearly identical to the current

Feature | 7th Generation Volkswagen Golf | Volkswagen". The "308SW" is a wagon variant that extends the wheelbase by 110mm and the overall length by 332mm to 4,585mm compared to the hatchback. Its height is also increased by 14mm, expanding the cargo capacity from a minimum of 660 liters to a maximum of 1,775 liters (VDA measurement).Both the 308 and 308SW utilize the "EMP2 (Efficient Modular Platform 2)" developed by PSA Peugeot Citroën. This is the latest platform from the PSA Group, also used in the



Citroën C4 Picasso Test Drive in Europe | CitroënA key objective of this platform is to improve fuel efficiency through weight reduction. Indeed, the new 308 has achieved a weight saving of 70kg compared to its predecessor by employing composite materials such as high-tensile steel and aluminum.Peugeot 308



This engine holds a record set in March of this year, where a production 308 completed 1,810km on a circuit without refueling, at an average speed of 57km/h. This translates to a fuel consumption of 2.85 L/100km, or approximately 35.1 km/L using standard Japanese notation.



The JC08 mode fuel economy for Japan is pending application and thus undecided. For reference, the official figures for the same engine and transmission combination in France are 4.9 L/100km (approximately 20.4 km/L) with CO2 emissions of 114g/km. The 0-100km/h acceleration is 9.1 seconds, and the top speed is 206km/h.



While there is only one engine option, at the sales launch on November 5th, there will be three grades for the 308 and two grades for the 308SW, depending on equipment. Prices including consumption tax are set at ¥2.79 million to ¥3.39 million for the 308, and ¥2.99 million to ¥3.39 million for the 308SW.


Peugeot 308

Body Dimensions | Length 4,253 × Width 1,804 × Height 1,457 mm

Wheelbase | 2,620 mm

Tread Front/Rear | 1,559 / 1,553 mm

Engine | 1,199 cc Inline 3-cylinder Direct Injection Turbo

Bore x Stroke | 75.0 x 90.5 mm

Compression Ratio | 10.5:1

Max. Output | 96 kW (130 ps) / 5,500 rpm

Max. Torque | 230 Nm / 1,750 rpm

Transmission | 6-speed AT

Drivetrain | FF

Brakes Front/Rear | Ventilated Discs / Discs

Suspension Front/Rear | MacPherson Strut / Torsion Beam

Tires | (Premium) (Allure) 205/55R16 (Cielo) 225/45R17

Min. Turning Radius | 5.2 meters

Fuel Economy (EU) | 4.9 L/100km (approx. 20.4 km/L)

Steering Position | Right

Price | (Premium) ¥2.79 million (Allure) ¥3.04 million (Cielo) ¥3.39 million

*Reference values based on European models, excluding price.



Peugeot 308SW

Body Dimensions | Length 4,585 × Width 1,804 × Height 1,471 mm

Wheelbase | 2,730 mm

Tread Front/Rear | 1,551 / 1,546 mm

Engine | 1,199 cc Inline 3-cylinder Direct Injection Turbo

Bore x Stroke | 75.0 x 90.5 mm

Compression Ratio | 10.5:1

Max. Output | 96 kW (130 ps) / 5,500 rpm

Max. Torque | 230 Nm / 1,750 rpm

Transmission | 6-speed AT

Drivetrain | FF

Brakes Front/Rear | Ventilated Discs / Discs

Suspension Front/Rear | MacPherson Strut / Torsion Beam

Tires | 205/55R16

Min. Turning Radius | 5.4 meters

Fuel Economy (EU) | 5.2 L/100km (approx. 19.2 km/L)

Steering Position | Right

Price | (Premium) ¥2.99 million (Cielo) ¥3.39 million

*Reference values based on European models, excluding price.



Peugeot Call

0120-840-240 (9:00-19:00, open daily)